Director, Content Strategy
Megan is Beacon's content strategy director. She has a broad range of experience creating content for brands across digital channels, including Facebook, Instagram, Twitter, Snapchat and Pinterest, as well as emerging tech and AI platforms.
Most recently, Megan was a Senior Copywriter at VaynerMedia, where she created digital and paid social campaigns across seven different GE business units. Megan successfully wrote and developed content to meet various KPIs, including earned media, site traffic, and lead gen.
Prior to working with GE, Megan wrote copy for sports and active nutrition brands within the NBTY portfolio, boosting brand awareness for Pure Protein and driving significant sales lifts through paid social campaigns. Other brands she has worked with include Coach, where she helped launch the brand’s presence on Snapchat, Spotify, and the Ad Council.
Megan holds a bachelor’s degree in English from Gettysburg College and a master’s degree in writing and publishing from Emerson College.
Hubspot, Inbound Marketing Certified
Content and Editorial Strategy
Copy Writing and Copy Editing
Social Media Lead Generation
I coached women's lacrosse teams at Dickinson, Washington & Lee and Emerson colleges. When I'm not on the lacrosse field, you can find me at the nearest track prepping for a marathon.