Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Jordan Katz

Jordan helps businesses of all sizes get more leads, generate sales, and reach their target customers online. Jordan has an extensive background in both organic and paid social, most recently working with Estee Lauder Companies to execute strategic paid social campaigns for their portfolio of brands.

Recent Posts

Paid Social

Facebook Ads vs. LinkedIn Ads: A Tale of Two B2B Lead Generation Solutions

Decision time. Should you use Facebook or LinkedIn for your next B2B lead generation campaign? Here, we take a look at the similarities and differences between the two ad units and what it means for hitting your unique lead gen goals.

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5 Examples of Businesses Doing Facebook B2B SaaS Marketing Right

When done right, lead generation on Facebook can be very successful for B2B companies. Here are our current favorite examples of B2B SaaS marketing campaigns on Facebook and why they are effective.

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Strategy Social Media Paid Social

Why Facebook and Instagram Engagement Metrics Don’t Matter

It may seem like using social media engagement metrics are the best way to measure business success on Facebook and Instagram. But we’re here to let you in on a secret: engagements don’t matter. Here’s four reasons why and what you should be measuring instead.

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Social Media Paid Social

We Tried a New Social Amplification Tool for 30 Days. Here's What We Learned

Social media platforms are charging businesses more to reach their target buyers. So we tried an experiment with an organic content promotion tool to see if we could increase B2B social media traffic.

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29 Jun '17

1 Comment

Advertising B2B Future Programmatic

Programmatic: The future of ad buying for B2B

Programmatic advertising is an algorithmic process of buying and selling ad space in real time, as described by one expert.

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