Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Samantha Spoto

Samantha brings a broad range of experience writing for small businesses, nonprofits, news outlets, and radio programs to the Beacon Digital content team. Prior to joining Beacon, Samantha worked as a marketing associate for a Hudson Valley-based designer lighting company, writing content for their blog, social channels, and print and digital advertisements. Over the last several years Samantha has been a contributing writer and editor for creative magazines and radio programs. Samantha earned her BA in Sociology and English (Creative Writing) from SUNY New Paltz. She also studied at Salt Institute for Documentary Studies, where she developed skills in audio storytelling.

Recent Posts

Social Media Content Marketing Marketing

How to Use Your Competitors to Inform Your Marketing Strategy

Understanding your competitors' marketing strategies can help inform your own next marketing steps. Here are some considerations to take into account.

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News B2B

Beacon Digital Named a Top Advertising & Digital Marketing Agency in New York by Clutch

"We are thrilled to be selected as a Leader in marketing services by Clutch! We specialize in helping B2B technology and services companies, and our team is specifically designed to meet all their marketing needs in one shop." 

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B2B Podcast

A Comprehensive Guide to Remote Podcast Recording

From sound equipment to interview prep, learn the best ways to record your remote podcast from the comfort of your own home.

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6 Tips for Working from Home During COVID-19

For those of you trying to navigate working remotely during COVID-19, we’re sharing six tips to help you make your work-from-home experience as productive as possible.

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Beacon Digital's Copywriter Travels to Texas to Study Audio Storytelling

Our copywriter recaps her experience at a public radio workshop and shares different ways brands can start a B2B podcast with the content they’ve already created.

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Recent Posts