Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Whitney Parker Mitchell

Whitney is a highly sought-after B2B online marketing expert with more than 12 years of experience leading marketing and communications teams in a variety of organizations, including nonprofits, small businesses, tech startups, and large global corporations. She’s helped dozens of brands gain greater recognition for their causes and products in the digital world.

Recent Posts

News Marketing

Beacon Digital Marketing Certified as a Women Business Enterprise By the Women’s Business Enterprise National Council

Beacon Digital Marketing is proud to announce national certification as a Women’s Business Enterprise by the WPEO- NY, a regional partner of the WBENC.

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Strategy Marketing Automation Content Marketing Lead Generation Marketing Generate leads

Why You Need Gated *and* Ungated Content in Your Marketing Strategy

Using a mix of both gated and ungated content is a key element to a successful marketing strategy. Find out what materials your company can use for each.

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Web Development WordPress Plug-ins CMS Wordpress

Your Guide on How to Responsibly Use WordPress Plug-ins

WordPress is one of the most popular platforms companies use as a content management system (CMS), and for good reason. Since its initial release in 2003 as a blogging tool, it has evolved into one of the most powerful and versatile website builders available.

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Marketing Automation Web Development

Try These 5 HubSpot CMS Features to Make the Most of Your New Website

Content management is so 2018. Make 2019 the year your HubSpot website gets the features you need to convert visitors to customers.

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Comparing WordPress CMS vs. HubSpot COS (CMS)

Wondering about the advantages of using HubSpot over WordPress? Check out our comparison of WordPress and Hubspot to find out which platform comes out ahead.

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Insider B2B Marketing Automation

Planning your HubSpot Inbound 2018 Agenda [GUIDE]

Planning to attend HubSpot Inbound 2018 in Boston, or just want to maximize your time at the 2018 conference? We’ve put together three sample Inbound agendas depending on your role.

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News Future Marketing Automation

Beacon Digital Marketing Named Hubspot Platinum Partner Agency

Beacon Digital Marketing is proud to announce that it has been named a HubSpot “Platinum” Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

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News

Beacon Digital Welcomes Director of Web Production, Liz Filardi

Beacon Digital Marketing is excited to announce the addition of a new award-winning senior leader to our fast-growing company. Liz Filardi joins the team as Director of Web Production.

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HubSpot Onboarding Made Easy: A Checklist for a Successful Implementation

The HubSpot onboarding process can be intimidating. Our team at Beacon Digital Marketing can help make this process smooth and simple for your business.

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The Best 30-60-90 Day Plans for New Marketing Directors

The first few months as a new marketing director can be overwhelming. A 30-60-90 day plan makes your life easier and sets you up for success. Let’s walk through how to create a plan, and, as a bonus, download budget templates to direct your efforts.

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