Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Whitney Parker Mitchell

Whitney is a highly sought-after B2B online marketing expert with more than 12 years of experience leading marketing and communications teams in a variety of organizations, including nonprofits, small businesses, tech startups, and large global corporations. She’s helped dozens of brands gain greater recognition for their causes and products in the digital world.

Recent Posts

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7 Reasons Why Project Managers are Critical to Agency Success

When you work with a marketing agency, why aren't you working directly with the creative types who help to build your campaign or place your media?

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Marketing marketing budget

The 8 Common Marketing Budget Mistakes and How to Avoid Them

Creating a precise marketing budget is challenging, and a mistake could be costly. Just one blunder can throw off the company's entire marketing strategy.

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4 Steps to Develop a Cohesive and Successful Brand Strategy

Branding is daunting. You may associate it with intangibles, huge budgets, and unachievable goals. In reality, it's not as scary once you break it down.

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News Marketing

Beacon Digital Marketing Certified as a Women Business Enterprise By the Women’s Business Enterprise National Council

Beacon Digital Marketing is proud to announce national certification as a Women’s Business Enterprise by the WPEO- NY, a regional partner of the WBENC.

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Why You Need Gated *and* Ungated Content in Your Marketing Strategy

Using a mix of both gated and ungated content is a key element to a successful marketing strategy. Find out what materials your company can use for each.

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Your Guide on How to Responsibly Use WordPress Plug-ins

WordPress is one of the most popular platforms companies use as a content management system (CMS), and for good reason. Since its initial release in 2003 as a blogging tool, it has evolved into one of the most powerful and versatile website builders available.

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Marketing Automation Web Development

Try These 5 HubSpot CMS Features to Make the Most of Your New Website

Content management is so 2018. Make 2019 the year your HubSpot website gets the features you need to convert visitors to customers.

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Comparing WordPress CMS vs. HubSpot COS (CMS)

Wondering about the advantages of using HubSpot over WordPress? Check out our comparison of WordPress and Hubspot to find out which platform comes out ahead.

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Planning your HubSpot Inbound 2018 Agenda [GUIDE]

Planning to attend HubSpot Inbound 2018 in Boston, or just want to maximize your time at the 2018 conference? We’ve put together three sample Inbound agendas depending on your role.

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News Future Marketing Automation

Beacon Digital Marketing Named Hubspot Platinum Partner Agency

Beacon Digital Marketing is proud to announce that it has been named a HubSpot “Platinum” Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

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