Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Whitney Parker Mitchell

Whitney is a highly sought-after B2B online marketing expert with more than 12 years of experience leading marketing and communications teams in a variety of organizations, including nonprofits, small businesses, tech startups, and large global corporations. She’s helped dozens of brands gain greater recognition for their causes and products in the digital world.

Recent Posts

Strategy & Analysis

Adapting your B2B marketing strategy in the time of COVID-19

I've been having dozens of conversations with clients about their marketing plans now that business operations have all moved almost entirely online. Marketing calendars for the first half of the year have changed quickly: no corporate business development events, no private dinners for your prospects, no cool experiential events to build brand awareness. And what do we do about direct mail when our customers have shut down their offices? 

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Advertising Web Development Web Design

5 Core Benefits of Accessible Website Design

One of the core considerations you need to keep in mind as you build your website: accessibility.

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Marketing Automation Content Marketing Cold-Email Marketing Email-Usage Lead Generation Email Marketing Marketing Directors CCPA digital marketing

The California Consumer Protection Act (CCPA) Takes Effect Today

The California Consumer Protection Act (CCPA)—called off the strictest legislation of its kind ever enacted, takes effect January 1, 2020.

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Marketing Automation Marketing Directors project managers agency

7 Reasons Why Project Managers are Critical to Agency Success

When you work with a marketing agency, why aren't you working directly with the creative types who help to build your campaign or place your media?

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Marketing marketing budget

The 8 Common Marketing Budget Mistakes and How to Avoid Them

Creating a precise marketing budget is challenging, and a mistake could be costly. Just one blunder can throw off the company's entire marketing strategy.

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Marketing brand strategy brand positioning statement buyer behavior

4 Steps to Develop a Cohesive and Successful Brand Strategy

Branding is daunting. You may associate it with intangibles, huge budgets, and unachievable goals. In reality, it's not as scary once you break it down.

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News Marketing

Beacon Digital Marketing Certified as a Women Business Enterprise By the Women’s Business Enterprise National Council

Beacon Digital Marketing is proud to announce national certification as a Women’s Business Enterprise by the WPEO- NY, a regional partner of the WBENC.

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Strategy Marketing Automation Content Marketing Lead Generation Marketing Generate leads

Why You Need Gated *and* Ungated Content in Your Marketing Strategy

Using a mix of both gated and ungated content is a key element to a successful marketing strategy. Find out what materials your company can use for each.

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Web Development WordPress Plug-ins CMS Wordpress

Your Guide on How to Responsibly Use WordPress Plug-ins

WordPress is one of the most popular platforms companies use as a content management system (CMS), and for good reason. Since its initial release in 2003 as a blogging tool, it has evolved into one of the most powerful and versatile website builders available.

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Marketing Automation Web Development

Try These 5 HubSpot CMS Features to Make the Most of Your New Website

Content management is so 2018. Make 2019 the year your HubSpot website gets the features you need to convert visitors to customers.

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