Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Strategy B2B ABM Content Marketing Marketing Analytics

How to Set and Track Your B2B Marketing Goals

How can your business grow if you don't know what success will look like or what goals to set? Learn top ways to set and track your B2B marketing goals.

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Web Development Web Design

How Elementor & Divi Builder Affect Website Design and Development

What do the Elementor and Divi Builder plugins for WordPress have to offer? Learn about drag-and-drop page builders and their overall impact on website development.

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Marketing Automation Marketing Directors project managers agency

Beacon Digital's Copywriter Travels to Texas to Study Audio Storytelling

Our copywriter recaps her experience at a public radio workshop and shares different ways brands can start a B2B podcast with the content they’ve already created.

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Elevate Your 2020 B2B Marketing Strategy with These 5 Tips

Planning your B2B marketing strategies for 2020? Take a look at the top trends that will elevate your B2B campaigns in the year ahead.

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Social Media Lead Generation PR Marketing Generate leads content clusters

What Are Content Clusters? Tips on How You Can Leverage Them to Grow Traffic

For the longest time, a high-ranking google page has been perceived to be the source of clicks, comments, more eyeballs, and presumable business growth.

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Marketing Automation Marketing Directors project managers agency

7 Reasons Why Project Managers are Critical to Agency Success

When you work with a marketing agency, why aren't you working directly with the creative types who help to build your campaign or place your media?

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Content Marketing Lead Generation

Content Marketing: Need to Know Stats & Facts [Infographic]

Marketing is impossible without great content. Let's find out how content marketers reach their audience, where they're investiging to do it, and what they're most concerned about.

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Marketing marketing budget

The 8 Common Marketing Budget Mistakes and How to Avoid Them

Creating a precise marketing budget is challenging, and a mistake could be costly. Just one blunder can throw off the company's entire marketing strategy.

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Marketing brand strategy brand positioning statement buyer behavior

4 Steps to Develop a Cohesive and Successful Brand Strategy

Branding is daunting. You may associate it with intangibles, huge budgets, and unachievable goals. In reality, it's not as scary once you break it down.

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Strategy B2B Web Development Marketing Generate leads buyer behavior

How a Website ROI Calculator Can Engage Potential Customers

Website ROI calculators show your prospective customers the potential value of your product to their business. Here are best practices for implementing your own.

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