Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Comparing WordPress CMS vs. HubSpot COS (CMS)

Wondering about the advantages of using HubSpot over WordPress? Check out our comparison of WordPress and Hubspot to find out which platform comes out ahead.

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Insider Strategy SEO Content Marketing

What Is Pillar Content and Can It Really Get Me on the First Page of Google?

So you want to be at the top of a Google search? Welcome to our pillar content on pillar content and why it makes a difference for attracting more traffic to your site.

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Insider B2B Marketing Automation

Planning your HubSpot Inbound 2018 Agenda [GUIDE]

Planning to attend HubSpot Inbound 2018 in Boston, or just want to maximize your time at the 2018 conference? We’ve put together three sample Inbound agendas depending on your role.

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Strategy Future SEO

How Voice Search Will Influence Your B2B SEO Strategy

After mining mountains of research on the subject, we bring to you core takeaways about the future of voice SEO for B2B companies by going straight to the source with some (anything-but-alternative) facts.

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News Future Marketing Automation

Beacon Digital Marketing Named Hubspot Platinum Partner Agency

Beacon Digital Marketing is proud to announce that it has been named a HubSpot “Platinum” Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

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Paid Social

Facebook Ads vs. LinkedIn Ads: A Tale of Two B2B Lead Generation Solutions

Decision time. Should you use Facebook or LinkedIn for your next B2B lead generation campaign? Here, we take a look at the similarities and differences between the two ad units and what it means for hitting your unique lead gen goals.

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Beacon Digital Welcomes Director of Web Production, Liz Filardi

Beacon Digital Marketing is excited to announce the addition of a new award-winning senior leader to our fast-growing company. Liz Filardi joins the team as Director of Web Production.

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HubSpot Onboarding Made Easy: A Checklist for a Successful Implementation

The HubSpot onboarding process can be intimidating. Our team at Beacon Digital Marketing can help make this process smooth and simple for your business.

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The Best 30-60-90 Day Plans for New Marketing Directors

The first few months as a new marketing director can be overwhelming. A 30-60-90 day plan makes your life easier and sets you up for success. Let’s walk through how to create a plan, and, as a bonus, download budget templates to direct your efforts.

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Beacon Digital Expands Client Success Team and Welcomes SEO & Analytics Lead

Beacon Digital Marketing is excited to announce the addition of two new team members.

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