Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Marketing Automation Journalism Gated Content

Turning Away Free Press? How to Separate Journalists from B2B Leads

The downside of gated content is that it deters journalists from citing you as an expert resource or promoting your products. It's time to change that.

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B2B Marketing Podcast

6 Great B2B Podcast Promotion Methods

Podcasting in the B2B sphere is an effective way to build a loyal audience. Here are six ways to start or improve your B2B podcast promotion.

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B2B ABM Email LinkedIn

10 Tactics for B2B Account-Based Marketing Success

Account-based marketing (ABM) focuses its efforts on a set of ideal clients represented by buyer personas. Learn more about helpful tactics for B2B ABM.

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B2B Podcast

A Comprehensive Guide to Remote Podcast Recording

From sound equipment to interview prep, learn the best ways to record your remote podcast from the comfort of your own home.

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Video Marketing

Tips for Producing Your Own B2B Video (From a Pro)

Can you tackle B2B video production in-house? Learn expert tips for preparing a budget or time-strapped shoot.

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5 Buyer Personas FinTech Companies Should Focus on in 2020

The best way to find fintech buyers is to build a clear picture of their needs, preferences, and purchasing journey through developing detailed buyer personas.

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6 Tips for Working from Home During COVID-19

For those of you trying to navigate working remotely during COVID-19, we’re sharing six tips to help you make your work-from-home experience as productive as possible.

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What to Know About HubSpot's Pro and Enterprise CMS

HubSpot recently announced CMS Hub — a content management system that helps marketing teams easily create websites with the user in mind.

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Marketing Generate leads Consumer Search Queries Business Search Queries

The Key Differences Between Consumer Search Queries and Business Search Queries

Learn how to find keywords that help you reach your intended audience in business and consumer search queries.

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Creating Engaging B2B Product & Services Pages that Convert

The best B2B product and service pages include several key features. Here are examples of how to elevate your site. Learn more.

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