Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

SEO Social Media Paid Social Content Marketing Video Marketing Cold-Email Marketing Lead Generation

7 Trends You Must Know For a Successful Digital Marketing Campaign [Infographic]

Digital marketing tends to be a moving target as each year we can see a drastic change in best practices and which channels you can leverage for growth. This makes staying up to date on the latest trends and tactics in digital marketing even more important to your organization's long term success.

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Web Development WordPress Plug-ins CMS Wordpress

Your Guide on How to Responsibly Use WordPress Plug-ins

WordPress is one of the most popular platforms companies use as a content management system (CMS), and for good reason. Since its initial release in 2003 as a blogging tool, it has evolved into one of the most powerful and versatile website builders available.

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Marketing Automation Web Development

Try These 5 HubSpot CMS Features to Make the Most of Your New Website

Content management is so 2018. Make 2019 the year your HubSpot website gets the features you need to convert visitors to customers.

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Comparing WordPress CMS vs. HubSpot COS (CMS)

Wondering about the advantages of using HubSpot over WordPress? Check out our comparison of WordPress and Hubspot to find out which platform comes out ahead.

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Insider Strategy SEO Content Marketing

What Is Pillar Content and Can It Really Get Me on the First Page of Google?

So you want to be at the top of a Google search? Welcome to our pillar content on pillar content and why it makes a difference for attracting more traffic to your site.

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Insider B2B Marketing Automation

Planning your HubSpot Inbound 2018 Agenda [GUIDE]

Planning to attend HubSpot Inbound 2018 in Boston, or just want to maximize your time at the 2018 conference? We’ve put together three sample Inbound agendas depending on your role.

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Strategy Future SEO

How Voice Search Will Influence Your B2B SEO Strategy

After mining mountains of research on the subject, we bring to you core takeaways about the future of voice SEO for B2B companies by going straight to the source with some (anything-but-alternative) facts.

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News Future Marketing Automation

Beacon Digital Marketing Named Hubspot Platinum Partner Agency

Beacon Digital Marketing is proud to announce that it has been named a HubSpot “Platinum” Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

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Paid Social

Facebook Ads vs. LinkedIn Ads: A Tale of Two B2B Lead Generation Solutions

Decision time. Should you use Facebook or LinkedIn for your next B2B lead generation campaign? Here, we take a look at the similarities and differences between the two ad units and what it means for hitting your unique lead gen goals.

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News

Beacon Digital Welcomes Director of Web Production, Liz Filardi

Beacon Digital Marketing is excited to announce the addition of a new award-winning senior leader to our fast-growing company. Liz Filardi joins the team as Director of Web Production.

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