Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Beacon Digital Headquarters Update

We have some exciting news to share with you! After months of planning, our new office space is becoming a reality! We’re excited to announce that we will soon be opening our new headquarters in the heart of Beacon, NY at 234 Main Street.

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5 Common Objections to HubSpot vs. Salesforce (and Why They’re Wrong)

Comparing HubSpot to Salesforce for your CRM? You’re probably wondering about these five questions. Let’s dig in.

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B2B Video Marketing fintech

Why Video Is the Best Format to Educate B2B Fintech Customers

Video is a powerful tool to educate your customers about your business and your products. Here are four types of B2B fintech videos to help you get started

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Marketing Automation Journalism Gated Content

Turning Away Free Press? How to Separate Journalists from B2B Leads

The downside of gated content is that it deters journalists from citing you as an expert resource or promoting your products. It's time to change that.

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B2B Marketing Podcast

6 Great B2B Podcast Promotion Methods

Podcasting in the B2B sphere is an effective way to build a loyal audience. Here are six ways to start or improve your B2B podcast promotion.

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B2B ABM Email LinkedIn

10 Tactics for B2B Account-Based Marketing Success

Account-based marketing (ABM) focuses its efforts on a set of ideal clients represented by buyer personas. Learn more about helpful tactics for B2B ABM.

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B2B Podcast

A Comprehensive Guide to Remote Podcast Recording

From sound equipment to interview prep, learn the best ways to record your remote podcast from the comfort of your own home.

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Video Marketing

Tips for Producing Your Own B2B Video (From a Pro)

Can you tackle B2B video production in-house? Learn expert tips for preparing a budget or time-strapped shoot.

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5 Buyer Personas FinTech Companies Should Focus on in 2020

The best way to find fintech buyers is to build a clear picture of their needs, preferences, and purchasing journey through developing detailed buyer personas.

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6 Tips for Working from Home During COVID-19

For those of you trying to navigate working remotely during COVID-19, we’re sharing six tips to help you make your work-from-home experience as productive as possible.

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