Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

The Best 30-60-90 Day Plans for New Marketing Directors

The first few months as a new marketing director can be overwhelming. A 30-60-90 day plan makes your life easier and sets you up for success. Let’s walk through how to create a plan, and, as a bonus, download budget templates to direct your efforts.

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News

Beacon Digital Expands Client Success Team and Welcomes SEO & Analytics Lead

Beacon Digital Marketing is excited to announce the addition of two new team members.

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Marketing Automation

Comparing Pardot vs HubSpot for Your B2B Marketing Automation Needs? Let Us Help You Decide!

Trying to decide between Pardot vs HubSpot for your marketing automation needs? We’re certified consultants with years of experience implementing both. Here’s eight reasons why we usually prefer HubSpot for your B2B business.

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How to Create a B2B Content Marketing Strategy that Gets Results

Ready to give your content a boost? These five tips will take your B2B content marketing strategy to the next level.

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5 Examples of Businesses Doing Facebook B2B SaaS Marketing Right

When done right, lead generation on Facebook can be very successful for B2B companies. Here are our current favorite examples of B2B SaaS marketing campaigns on Facebook and why they are effective.

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Social Media Paid Social Strategy

Why Facebook and Instagram Engagement Metrics Don’t Matter

It may seem like using social media engagement metrics are the best way to measure business success on Facebook and Instagram. But we’re here to let you in on a secret: engagements don’t matter. Here’s four reasons why and what you should be measuring instead.

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Social Media Paid Social

New Twitter Automation Rules Could Improve Your B2B Social Media Strategy

Concerned about how the new Twitter automation rules will impact your B2B social media strategy? Here’s why it happened, what’s changing, and what your businesses needs to do to adjust.

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How to Build Your B2B Video Marketing Strategy

You know video is effective for B2B marketing. But how do you build a strategy that brings results? This guide will help you break into the world of video and reach customers on their favorite medium.

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Defining Your Ideal Buyer Personas Is Your First Step to a Successful Cyber Security Marketing Strategy

A great way to craft your marketing strategy for your cyber security product or service is to create buyer personas for your ideal and not-so-ideal clientele.

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Social Media Paid Social

We Tried a New Social Amplification Tool for 30 Days. Here's What We Learned

Social media platforms are charging businesses more to reach their target buyers. So we tried an experiment with an organic content promotion tool to see if we could increase B2B social media traffic.

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