Sr. Manager or Director, B2B Demand Generation

Lead CRM and Automation deliverables for the Client Services team, including Marketing Automation software and campaign setup.

This is a unique opportunity to join a rapidly-growing digital agency at the ground level. Beacon Digital Marketing (BDM) is looking for someone who thrives in flexible environments, can manage projects and deliverables, and is interested in pitching-in to establish a fun company culture and shape the growth of an exciting new business.The Sr. Manager or Director, B2B Demand Generation, will act in several capacities to represent Beacon Digital Marketing:

  • Act as lead strategist for all client engagements for lead generation deliverables. This means you’ll be coming up with the plan and be responsible for the execution of programs that drive leads (demo requests and content downloads).
  • Lead CRM and Automation deliverables for the Client Services team, responsible for tasks related to Marketing Automation software and campaign setup. This mostly involves executing on tasks in HubSpot, ActiveCampaign, MailChimp, Marketo, and Pardot. Some tasks may involve troubleshooting existing implementations, including updating property settings, and syncing with Salesforce CRM data.
  • Help Client Services team to implement forms from Pardot, ActiveCampaign, Marketo, or HubSpot, and ensure proper routing of leads, and that redirects from forms work properly and other features from Pardot or HubSpot are well integrated with the client’s website experience.
  • Troubleshoot or field inquiries directly from clients related to their marketing automation tools or CRM system and resolve them.
  • Consult on best practices setting up Automation programs.Help scope new client engagements involving lead generation, CRM and marketing automation projects.
  • Hold regular office hours to train new HubSpot users on the CRM and Marketing Automation tools, and/or hold individual client training sessions as needed for both Marketing and Sales teams to ensure they make the most of the platforms they use.
  • Participate in client calls to advise clients, take notes, craft follow-up action items, and add relevant tasks to our Project Management platform (Asana) as needed.
  • Recruit and mentor a team of awesome marketers in paid search and social media and marketing analytics who can help communicate success stories to clients and ensure we are monitoring and improving lead generation programs in real time.

Our clients are primarily sophisticated B2B companies offering complex services and products to senior leaders in enterprise companies, including cyber security, fintech, human resource solutions, and technical software platforms. Therefore our team members must be comfortable interacting with C-level executives and speaking and writing to an educated corporate buyer.

What We Offer

  • The chance to work in a sweet office environment in Beacon, NY.
  • Regular team meetings via conference call, and in-person in Beacon or NYC, as necessary.
  • Work directly with BDM’s founder and CEO on a regular basis.
  • Interface directly with clients with the responsibility for managing client budgets and deliverables.
  • Ability to help us grow a team from the ground up, applying past experiences and best practices from other agency experiences.
  • A fun, supportive team that enjoys witty Slack banter, along with a strong and growing international client base.
  • Lots of growth potential in a fast growing company -- Hard work is rewarded here!
  • Flexible working environment.

Requirements

  • BS/MS degree in marketing or a related field
  • 3+ years of experience in digital marketing, preferably in an agency setting
  • Experience with email marketing technologies and best practices, such as Marketo, Hubspot, Pardot, ExactTarget, Eloqua, and integrations with Salesforce and other CRM tools. Mastery of at least one of these tools is required; Mastery of all is not expected, but you will eventually need to learn a lot about all of them!
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels that are built in Marketing Automation tools
  • Experience with A/B and multivariate experiments in Marketing Automation tools
  • Experience in setting up and optimizing Email Nurture tracks and Lead funnels
  • Ability to build custom reports and dashboards in HubSpot and Salesforce.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits

As a rapidly growing business, BDM is committed to offering a competitive benefit package to all new employees, including paid vacation and sick leave, health insurance, dental and vision, as well as access to tax-advantaged health and dependent care savings accounts.

How to Apply

Apply on our website using the form on this page, or via Indeed. Applications will be evaluated on a rolling basis as they are received.

About Beacon Digital Marketing

At Beacon Digital, our mission is to help B2B companies generate more leads, gain greater awareness among target audiences, and leverage technology to become more efficient marketing organizations. Drawing on many years of experience working with top global brands across a variety of industries, we work closely with our clients to achieve measurable business results with our online strategies.

Our services span many facets of marketing, including: digital marketing strategy consulting; lead generation and lead nurturing campaigns; online advertising strategy and management (SEM/PPC); search engine optimization (SEO); social media strategy, management, contests and advertising; email marketing; marketing automation and CRM integrations; marketing analytics, and much more. Beacon Digital is located in New York City, as well as Beacon, NY, in the scenic Hudson Valley.

Learn more at http://www.beacondigitalmarketing.com/.

Deadline: Rolling
Job Type: Full-Time
Expected Start Date: February 2019
Salary: DOE
Reports to: CEO 

 

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