Morrissey Goodale aimed to captivate a new wave of forward-thinking A/E CEOs with the website redesign. While renowned for their expertise in mergers and acquisitions, Morrissey Goodale sought to expand their repertoire by offering strategic consulting services. However, their existing website lacked the necessary components for effective inbound marketing and lead generation. Additionally, they had a vast amount of data that needed to be presented in a user-friendly manner, catering to the needs of both clients and the Morrissey Goodale team.