Creative & Design

Revamping Piper Companies' Website: Increasing Performance and Reach

Written by Ashley McGuckin | Nov 9, 2020 8:17:10 PM

The Challenge

Piper Companies goal was to redesign their website to better reach prospective clients and educate them about the wide array of industries they served. Piper’s previous site was launched in 2014, and the team felt it no longer reflected who they are as a company and the services they offer. Beacon Digital worked with Piper to completely revamp their web presence to more accurately represent Piper’s work environment and 9+ years of expertise.

 
Color Palette

Typography

Website Video Intro

 

 

 

Website page design preview

 

 

The Results

Piper now has an easy to navigate and updated site that accurately conveys the Piper way of life, their unique perspective and their expertise. With a bright, clean, yet sophisticated, new look and feel, they’ll be able to stand out as the elite staffing and human capital solutions firm and continue providing thought leadership that grows their reputation and reach.

Year Over Year: 

7X

INCREASE IN form submissions

28%

Reduction in page load time

50%

increase in time-on-page

95%

increase in overall site traffic



9.5%

increase in organic traffic