After nearly 10 years in business, our client had several versions of logos and branding in use across their social media channels, website properties and sales materials. They needed a refreshed look and feel and needed to update their materials to present a consistent brand to their clients.
Beacon Digital undertook the following steps to address the client's business concerns:
Leveraging the client's existing logo and color palette, Beacon Digital's creative team developed an abbreviated style guide to influence the creation of new sales materials and brand collateral. The style guide helped our client establish and maintain their brand's unique look and feel.
Using the look and feel developed for the sales materials, Beacon Digital continued to build new assets for core content offers, such as ebooks and case studies, and then adapted the look and feel for paid social ads on Facebook and Google Display. The result was a more cohesive brand identity for customers and prospects online.