Top B2B Cyber Security Buyer Personas
Ready to jump-start your B2B cyber marketing strategy?
Buying habits are changing — drastically. That's the driving force behind inbound, after all. What your customers and clients want today is different than what they wanted 10 years ago.
It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But, how do you start researching and creating these personas from scratch?
Our free, customizable buyer persona ebook will let you easily organize your research to create your very own buyer personas.
With this ebook you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.
This guide includes tips and tricks for:
We work with many companies in the cyber security industry, so we've assembled some guidance on personas for the most common buyers in the industry, including:
Download our free persona guide and sample personas for B2B cyber security decision-makers using the form. Have feedback for us or want to chat about your company's challenges in generating leads? Contact us today!
"It is very hard to find a digital marketing agency that you can truly trust and count on. Especially one that knows the cybersecurity industry inside out. Beacon Digital Marketing team is not only a pleasure to work with but also a trusted advisor to me. They are an excellent resource for all stages of inbound marketing. Highly recommend."
Assistant Director, Digital Marketing