Director, Project Management

Jordan Katz

Jordan is our Director of Project Management, with more than ten years of experience in digital marketing across both B2C and B2B. After graduating from Johnson & Wales University with a Bachelor’s in New Media, Jordan dove into the world of organic social, creating content and strategy for many small and medium-sized businesses across the state of Rhode Island.

When the first Facebook Business Page launched, Jordan was excited and inspired by the potential of advertising on social platforms. As the industry grew, Jordan relocated to New York City, becoming a member of the Paid Social team at iProspect, an award-winning performance media agency. She was one of the first Facebook Certified Ad Buyers in the country, participating in the creation of the exam.

While at iProspect, she managed the Estee Lauder Companies portfolio, working closely with marketing directors at brands like Bobbi Brown Cosmetics, Clinique, La Mer, Smashbox, Jo Malone, and Bumble&Bumble. Jordan specialized in both large-scale brand awareness campaigns on platforms like Snapchat and Pinterest, as well as complex e-commerce strategies on Facebook and Instagram.

She spent her early days immersed in data, daily optimizations, and campaign execution. By the time she left, Jordan had taken on a more strategic role, providing an in-depth analysis of performance and recommending tactics to help her clients achieve their revenue goals.

In 2017, Jordan — a Hudson Valley native —  returned to upstate New York and joined the Beacon Digital team. During her first two years here, she took on the role of heading the company's Paid Media department which includes Paid Social, Paid Search and Display. She embraced the challenge of navigating the B2B advertising world and quickly became an expert in lead generation and ABM.

Most recently, Jordan has transitioned into a new role as head of Project Management. Her love for organization, planning, spreadsheets, and meeting client KPIs made this the next logical step in her career.

Certifications
  • Google, Adwords Search
  • Facebook, Certified Buying Professional
  • HubSpot, Certified Growth-Driven Design
  • HubSpot, Certified Inbound Marketing Consultant
  • Google, Display Advertising
  • Google, Adwords Mobile
Skills
  • Digital Advertising
  • Google Adwords
  • Twitter Advertising
  • Facebook Advertising
  • LinkedIn Advertising
  • Search Engine Marketing
  • Social Media Advertising
  • Social Media Lead Generation
Jordan Katz | Director, Project Management
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Little Known Facts
Jordan is a certified cycling instructor, a Catskill Mountain 3500 Club aspirant, and the proud mom of her pet pug, Frankie.

Articles by Jordan