Paid Media Analyst

Kiara Lee

Certifications
  • Google, Adwords Search
  • Google, Display Advertising
  • Google, Data Analytics Foundations
  • LinkedIn, Brand Awareness
  • LinkedIn , Lead Generation
Top Skills
  • Brand Awareness
  • Google Adwords
  • LinkedIn Advertising
  • Social Media Marketing
  • Programmatic Digital Advertising

Articles by the Beacon Digital Marketing team

alt
Beacon Digital Marketing Blog  |  B2B, SEO

The Savvy B2B Marketer's Playbook for Crafting a Winning SEO Strategy

Read More arrow
alt
Beacon Digital Marketing Blog  |  Strategy, B2B, Social Media

TikTok for B2B Marketing: The Platform Your Organic Strategy Is Missing

Read More arrow
alt
Beacon Digital Marketing Blog  |  Web Design, UX, Accessible Website Design

A Guide to Accessible UX Design

Read More arrow
alt
Beacon Digital Marketing Blog  |  Content Marketing

The 4 Pillars of B2B Content Writing — the Beacon Way

Read More arrow
alt
Beacon Digital Marketing Blog  |  Strategy, Marketing

What Marketers Need to Know About Google Putting a Stop to Third-Party Cookies

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Content Marketing, Thought Leadership

The Ultimate Guide to Generating Leads With LinkedIn Thought Leadership

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, ABM

Why You Shouldn’t Ditch ABM for ABX

Read More arrow
alt
Beacon Digital Marketing Blog  |  Remote, Video Marketing

The Ultimate Guide to Digital Appearance Expectations: Do's and Don'ts in 2023

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, ABM, Lead Generation

Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Marketing Strategy

The Expert’s Guide to Recession-Proof Your B2B Marketing Strategy in 2022

Read More arrow
alt
Beacon Digital Marketing Blog  |  Cyber Security, Marketing Strategy

Defining Your Ideal Buyer Personas Is Your First Step to a Successful Cyber Security Marketing Strategy

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Marketing Trends

3 Ideas for B2B Marketers: July 2022

Read More arrow
alt
Beacon Digital Marketing Blog  |  Strategy, B2B, Podcast

Podcast Strategy: Here’s How to Market Your B2B Podcast

Read More arrow
alt
Beacon Digital Marketing Blog  |  Strategy, Content Marketing, Marketing, Cyber Security

How to Build a Cyber Security Content Marketing Plan

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Marketing Trends

3 Ideas for B2B Marketers: June 2022

Read More arrow
alt
Beacon Digital Marketing Blog  |  Content Marketing

3 Qualities of a Perfect Content Strategist

Read More arrow
alt
Beacon Digital Marketing Blog  |  Company Retreat

Building a Strong Team Through Off-Site Retreats

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, ABM

5 Ways to Leverage ABM Tools for a Human Approach to Marketing

Read More arrow
alt
Beacon Digital Marketing Blog  |  Social Media, Lead Generation, PR, Marketing, Generate leads, content clusters

What Are Content Clusters? Tips on How You Can Leverage Them to Grow Traffic

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Marketing Trends

3 Ideas for B2B Marketers: May 2022

Read More arrow
alt
Beacon Digital Marketing Blog  |  Cyber Security

11 Cybersecurity Leaders to Watch in 2022

Read More arrow
alt
Beacon Digital Marketing Blog  |  ABM, Direct Mail

Direct Mail is Not Dead: 7 Ways to Integrate Direct Mail Into Your ABM Strategy in a WFH Era

Read More arrow
alt
Beacon Digital Marketing Blog  |  Company Retreat

Las Vegas Spring 2022 Retreat Recap

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing Strategy

Meet the Account Team

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Marketing, LinkedIn

Everything You Need to Know About LinkedIn Conversation Ads

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Lead Generation, Web Design, UX, SaaS

4 Examples of the Best B2B SaaS Landing Pages

Read More arrow
alt
Beacon Digital Marketing Blog  |  Advertising, B2B, Video Marketing

Getting Started With B2B Video Ads on YouTube and Hulu TV

Read More arrow
alt
Beacon Digital Marketing Blog  |  brand strategy

Rebranding Best Practices for B2B Tech Companies in 2022

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing Automation, Paid Search

3 Things You Should Read This Month

Read More arrow
alt
Beacon Digital Marketing Blog  |  

Hired: Recruiting & Retaining Your Team

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Marketing Automation, Marketing Technology

The Future of Marketing Automation

Read More arrow
alt
Beacon Digital Marketing Blog  |  

Hired: Executing Your Plan

Read More arrow
alt
Beacon Digital Marketing Blog  |  Social Media, Blog, Marketing, Podcast

Hired: Getting Buy-in

Read More arrow
alt
Beacon Digital Marketing Blog  |  Advertising, Marketing, Cyber Security

20 Standout Cybersecurity Ads and Why We Like Them

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing Automation, Email, Email Nurture, Email Drip

Email Drip vs. Email Nurture Programs: What’s the Difference?

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Marketing Directors, CMO, Marketing Strategy

The Best 30-60-90 Day Plans for New Marketing Directors

Read More arrow
alt
Beacon Digital Marketing Blog  |  Social Media, Blog, Marketing, Podcast

Hired: Identifying Resources and Gaps

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B

How to Choose the Right Digital Marketing Agency

Read More arrow
alt
Beacon Digital Marketing Blog  |  Web Development, Lead Generation, HubSpot CMS

Build a Better HubSpot Form Calculator, Boost ROI & Integrate With HubSpot’s CRM

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Podcast

How to Start a Video Podcast: A Step-by-step Guide

Read More arrow
alt
Beacon Digital Marketing Blog  |  

Guide to B2B Digital Advertising Benchmarks

Read More arrow
alt
Beacon Digital Marketing Blog  |  Google Analytics 4

Google Analytics 4: What's New & How Does It Differ from Its Predecessor?

Read More arrow
alt
Beacon Digital Marketing Blog  |  M&A Management, M&A Best Practices

How Marketing Teams Can Navigate an M&A: Management, Tools & Teams

Read More arrow
alt
Beacon Digital Marketing Blog  |  CMO, Fractional CMO, Marketing Strategy

How a Fractional CMO Can Take Your B2B Business to the Next Level

Read More arrow
alt
Beacon Digital Marketing Blog  |  SEO

SEO Best Practices for B2B Marketing [Q+A]

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Podcast

5 KPIs to Track Your B2B Podcast’s Success

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Programmatic

Programmatic Advertising: The Future of B2B Marketing

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, PPC

Building a Successful B2B PPC Strategy

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Content Marketing, Gated Content, White Papers, Sell Sheets

What Is a White Paper? [Hint: It's Not a Sales Pitch]

Read More arrow
alt
Beacon Digital Marketing Blog  |  SEO, Content Marketing

Google Structured Data: How It Can Help Your B2B Site

Read More arrow
alt
Beacon Digital Marketing Blog  |  ABM, ABM Marketing

The Guide to Account-Based Marketing for B2B Companies

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Marketing, LinkedIn

How to Start Using Linkedin for B2B Marketing Like a Pro

Read More arrow
alt
Beacon Digital Marketing Blog  |  HubSpot, HubSpot CMS, HubSpot COS, WordPress CMS

WordPress CMS vs HubSpot CMS Hub — Which CMS is Best?

Read More arrow
alt
Beacon Digital Marketing Blog  |  Social Media, Content Marketing, Marketing

How to Use Your Competitors to Inform Your Marketing Strategy

Read More arrow
alt
Beacon Digital Marketing Blog  |  News, B2B

Beacon Digital Named a Top Advertising & Digital Marketing Agency in New York by Clutch

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, ABM, HubSpot

How to Implement HubSpot's New ABM Tools - A Step by Step Guide

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing Technology, Chatbots, Live Chat

Live Chat and Chatbots: What is the Difference?

Read More arrow
alt
Beacon Digital Marketing Blog  |  

One Easy Way to Support Small Businesses Everywhere

Read More arrow
alt
Beacon Digital Marketing Blog  |  Video Marketing

Creating Smart Video Content that Works Hard for Your B2B Brand

Read More arrow
alt
Beacon Digital Marketing Blog  |  Remote, Events, Virtual Events

Virtual Events: The Why, When, and How of Hosting Your Own

Read More arrow
alt
Beacon Digital Marketing Blog  |  

Beacon Digital Headquarters Update

Read More arrow
alt
Beacon Digital Marketing Blog  |  

5 Common Objections to HubSpot vs. Salesforce (and Why They’re Wrong)

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Video Marketing, fintech

Why Video Is the Best Format to Educate B2B Fintech Customers

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing Automation, Journalism, Gated Content

Turning Away Free Press? How to Separate Journalists from B2B Leads

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Marketing, Podcast

6 Great B2B Podcast Promotion Methods

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, ABM, Email, LinkedIn

10 Tactics for B2B Account-Based Marketing Success

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Podcast

A Comprehensive Guide to Remote Podcast Recording

Read More arrow
alt
Beacon Digital Marketing Blog  |  Video Marketing

Tips for Producing Your Own B2B Video (From a Pro)

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, ABM, fintech, buyer behavior, ABM Marketing, Marketing Strategy

5 Buyer Personas FinTech Companies Should Focus on in 2020

Read More arrow
alt
Beacon Digital Marketing Blog  |  

6 Tips for Working from Home During COVID-19

Read More arrow
alt
Beacon Digital Marketing Blog  |  HubSpot

What to Know About HubSpot's Pro and Enterprise CMS - Watch the Video

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing, Generate leads, Consumer Search Queries, Business Search Queries

The Key Differences Between Consumer Search Queries and Business Search Queries

Read More arrow
alt
Beacon Digital Marketing Blog  |  

Creating Engaging B2B Product & Services Pages that Convert

Read More arrow
alt
Beacon Digital Marketing Blog  |  

Elevate Your 2020 B2B Email Marketing Strategy: 5 Trends to Watch

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Paid Social, Paid Search, performance marketing, Strategy & Analysis, SaaS

Performance Marketing for B2B SaaS Companies [Best Tactics and Platforms]

Read More arrow
alt
Beacon Digital Marketing Blog  |  Strategy & Analysis

Adapting your B2B marketing strategy in the time of COVID-19

Read More arrow
alt
Beacon Digital Marketing Blog  |  brand strategy, Strategy & Analysis

Finding Your B2B Company's Voice and Tone

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Social Media, Generate leads, LinkedIn

5 Tips to Help B2B Businesses Generate Leads Today

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing Technology

The Importance of Conversational Marketing in B2B

Read More arrow
alt
Beacon Digital Marketing Blog  |  Video Marketing

A Guide to Producing Video for B2B Marketing

Read More arrow
alt
Beacon Digital Marketing Blog  |  

Getting Started with B2B Influencer Marketing

Read More arrow
alt
Beacon Digital Marketing Blog  |  Advertising, Web Development, Web Design

5 Core Benefits of Accessible Website Design

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing Automation, Content Marketing, Cold-Email Marketing, Email-Usage, Lead Generation, Email, Marketing, Marketing Directors, CCPA digital marketing

The California Consumer Protection Act (CCPA) Takes Effect Today

Read More arrow
alt
Beacon Digital Marketing Blog  |  Strategy, B2B, ABM, Content Marketing, Marketing Analytics

How to Set and Track Your B2B Marketing Goals

Read More arrow
alt
Beacon Digital Marketing Blog  |  Web Development, Web Design

How Elementor & Divi Builder Affect Website Design and Development

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing Automation, Marketing Directors, project managers, agency

Beacon Digital's Copywriter Travels to Texas to Study Audio Storytelling

Read More arrow
alt
Beacon Digital Marketing Blog  |  

Elevate Your 2020 B2B Marketing Strategy with These 5 Tips

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing Automation, Marketing Directors, project managers, agency

7 Reasons Why Project Managers are Critical to Agency Success

Read More arrow
alt
Beacon Digital Marketing Blog  |  Content Marketing, Lead Generation

Content Marketing: Need to Know Stats & Facts [Infographic]

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing, marketing budget

The 8 Common Marketing Budget Mistakes and How to Avoid Them

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing, brand strategy, brand positioning statement, buyer behavior

4 Steps to Develop a Cohesive and Successful Brand Strategy

Read More arrow
alt
Beacon Digital Marketing Blog  |  Strategy, B2B, Web Development, Marketing, Generate leads, buyer behavior

How a Website ROI Calculator Can Engage Potential Customers

Read More arrow
alt
Beacon Digital Marketing Blog  |  News, Marketing

Beacon Digital Marketing Certified as a Women Business Enterprise By the Women’s Business Enterprise National Council

Read More arrow
alt
Beacon Digital Marketing Blog  |  Advertising, Strategy, B2B, Marketing

5 Ways to Keep Your Ad Copy Effective

Read More arrow
alt
Beacon Digital Marketing Blog  |  Advertising, Strategy, B2B, Future, Video Marketing, Marketing

3 Ways Virtual Reality Can Make Successful Marketing YOUR Reality

Read More arrow
alt
Beacon Digital Marketing Blog  |  

3 Ways to Optimize Customer Experience for Anonymous Website Visitors

Read More arrow
alt
Beacon Digital Marketing Blog  |  Strategy, Marketing Automation, Content Marketing, Lead Generation, Marketing, Generate leads

Why You Need Gated *and* Ungated Content in Your Marketing Strategy

Read More arrow
alt
Beacon Digital Marketing Blog  |  Strategy, Web Development, CMS, Wordpress, Web Design

4 Reasons B2B Marketing Directors Should Implement Growth-Driven Design

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, fintech

Top 5 Best Practices for FinTech Marketing in 2019

Read More arrow
alt
Beacon Digital Marketing Blog  |  Social Media, Events, Marketing

Use Social Media to Amplify Your Events With These 5 Tips

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Social Media, Paid Social, Content Marketing, Blog, PR, Email, Paid Search

Your Go-To Guide for B2B Content Promotion

Read More arrow
alt
Beacon Digital Marketing Blog  |  SEO, Social Media, Paid Social, Content Marketing, Video Marketing, Cold-Email Marketing, Lead Generation

7 Trends You Must Know For a Successful Digital Marketing Campaign [Infographic]

Read More arrow
alt
Beacon Digital Marketing Blog  |  Web Development, WordPress Plug-ins, CMS, Wordpress

Your Guide on How to Responsibly Use WordPress Plug-ins

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing Automation, Web Development

Try These 5 HubSpot CMS Features to Make the Most of Your New Website

Read More arrow
alt
Beacon Digital Marketing Blog  |  Insider, Strategy, SEO, Content Marketing

What Is Pillar Content and Can It Really Get Me on the First Page of Google?

Read More arrow
alt
Beacon Digital Marketing Blog  |  Insider, B2B, Marketing Automation

Planning your HubSpot Inbound 2018 Agenda [GUIDE]

Read More arrow
alt
Beacon Digital Marketing Blog  |  Strategy, Future, SEO

How Voice Search Will Influence Your B2B SEO Strategy

Read More arrow
alt
Beacon Digital Marketing Blog  |  News, Future, Marketing Automation

Beacon Digital Marketing Named Hubspot Platinum Partner Agency

Read More arrow
alt
Beacon Digital Marketing Blog  |  Paid Social

Facebook Ads vs. LinkedIn Ads: A Tale of Two B2B Lead Generation Solutions

Read More arrow
alt
Beacon Digital Marketing Blog  |  News

Beacon Digital Welcomes Director of Web Production, Liz Filardi

Read More arrow
alt
Beacon Digital Marketing Blog  |  

HubSpot Onboarding Made Easy: A Checklist for a Successful Implementation

Read More arrow
alt
Beacon Digital Marketing Blog  |  News

Beacon Digital Expands Client Success Team and Welcomes SEO & Analytics Lead

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing Automation

Comparing Pardot vs HubSpot for Your B2B Marketing Automation Needs? Let Us Help You Decide!

Read More arrow
alt
Beacon Digital Marketing Blog  |  

How to Create a B2B Content Marketing Strategy that Gets Results

Read More arrow
alt
Beacon Digital Marketing Blog  |  B2B, Paid Social, SaaS, Facebook

5 Examples of Businesses Doing Facebook B2B SaaS Marketing Right

Read More arrow
alt
Beacon Digital Marketing Blog  |  Strategy, Social Media, Paid Social

Why Facebook and Instagram Engagement Metrics Don’t Matter

Read More arrow
alt
Beacon Digital Marketing Blog  |  Social Media, Paid Social

New Twitter Automation Rules Could Improve Your B2B Social Media Strategy

Read More arrow
alt
Beacon Digital Marketing Blog  |  

How to Build Your B2B Video Marketing Strategy

Read More arrow
alt
Beacon Digital Marketing Blog  |  Social Media, Paid Social

We Tried a New Social Amplification Tool for 30 Days. Here's What We Learned

Read More arrow
alt
Beacon Digital Marketing Blog  |  

Inbound Marketing Examples to Inspire Your Next Marketing Campaign

Read More arrow
alt
Beacon Digital Marketing Blog  |  Strategy, Programmatic, ABM

5 Digital Marketing Tactics to Support Your ABM Sales Strategy

Read More arrow
alt
Beacon Digital Marketing Blog  |  

Why B2B Video Marketing Should Be Your Top Priority for 2018

Read More arrow
alt
Beacon Digital Marketing Blog  |  Marketing Automation

Here’s What Digital Marketers Need to Do Now to Comply with GDPR, the EU’s New Data Protection Law

Read More arrow
alt
Beacon Digital Marketing Blog  |  News

Beacon Digital Expands Client Success Team with New Director Samantha Carmer

Read More arrow
alt
Beacon Digital Marketing Blog  |  SEO

7 Inventive Ways to Improve Your Organic CTR Using Google Search Console

Read More arrow
alt
Beacon Digital Marketing Blog  |  News

Beacon Digital Marketing Becomes a HubSpot Silver Partner Agency

Read More arrow
alt
Beacon Digital Marketing Blog  |  SEO

Steal Your Competitors’ Traffic with Content Gap Analysis

Read More arrow
alt
Beacon Digital Marketing Blog  |  Advertising, B2B, Future, Programmatic

Programmatic: The future of ad buying for B2B

Read More arrow
alt
Beacon Digital Marketing Blog  |  Strategy, B2B

B2B Digital Marketing Agency [Should You Hire One For Your Business]

Read More arrow
alt
Beacon Digital Marketing Blog  |  

Penalty for Sites Using Pop-ups in Mobile Views Goes into Effect Jan. 10

Read More arrow
alt
Beacon Digital Marketing Blog  |  Uncategorized

Happy New Year!

Read More arrow
alt
Beacon Digital Marketing Blog  |  

404 Page Best Practices for B2B Companies

Read More arrow
alt
Beacon Digital Marketing Blog  |  

Going Beyond the Basics in Paid Social Media Advertising

Read More arrow
alt
Beacon Digital Marketing Blog  |  

Is creating a better customer experience part of your job?

Read More arrow
alt
Beacon Digital Marketing Blog  |  

Is calculating the ROI of your social media campaign the right KPI?

Read More arrow
alt
Beacon Digital Marketing Blog  |  

5 Website Security Fails Start-Ups Need to Avoid

Read More arrow
Load More Articles

Wait, There’s More!

Whitney Mitchell | CEO + Founder Whitney Mitchell | CEO + Founder

Whitney Mitchell

CEO + Founder
Megan Dunne | VP, Services Megan Dunne | VP, Services

Megan Dunne

VP, Services
Loni Jacobsen | VP, Accounts Loni Jacobsen | VP, Accounts

Loni Jacobsen

VP, Accounts
This Could Be You

Check Out Our Job Openings
meet the team
Meet the team

© 2023 Beacon Digital Marketing. All rights reserved.

Privacy Policy