Director, Demand Generation

William Crane

William is an experienced digital marketing director with over 9 years of experience leading, developing, and implementing digital marketing solutions for B2B clients. He has worked with a variety of clients from large multi-national corporations with multiple business units to local, small businesses. 

He works hard to ensure that all digital marketing strategies are tailored to the client’s goals, needs, and, ultimately, deliver the results they are hoping for. He is passionate about developing successful marketing automation strategies as well as utilizing data to not only demonstrate not just what happened, but to gain vital insight into how to improve performance. 

William recently served as the Director of Digital Strategy and Insights for a Portland, OR-based B2B marketing agency, helping it grow from a team of 3 to a team of 40+ marketers during his 9-year tenure. He managed a department focused on analytics, marketing automation, SEO, paid media, and business intelligence. He was responsible not only for client deliverables, strategic direction, and deliverable review, but also focused on mentoring and ensuring all department team members had a clear professional development path. 

William earned a bachelor’s degree in Mass Communication and Journalism from Seattle University. Outside of work, he loves creative writing, and has authored several short story collections as well as a well-received mixed media writing project. 

Certifications
  • Google, Adwords Search
  • Google, Analytics
  • HubSpot, Marketing Software Certified
  • HubSpot, Inbound Certified
  • HubSpot, Inbound Sales
Skills
  • B2B Lead Generation
  • Business Intelligence
  • Marketing Strategy
  • Marketing Analytics
  • Search Engine Marketing
  • Search Engine Optimization
William Crane | Director, Demand Generation
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Little Known Facts
William has visited 48 out of 50 states -- here's looking at you Alaska and Florida!

Articles by William