Director, Marketing Insights & Technology

William Crane

Adept at communicating and connecting with people of all backgrounds, William brings more than 13 years of experience leading, developing, and implementing digital marketing solutions for B2B clients. He’s worked with a variety of clients, from large multinational corporations with multiple business units to local small businesses. 

William previously served as the Director of Digital Strategy and Insights for a Portland, Oregon-based B2B marketing agency, helping it grow from a team of 3 to a team of more than 40. In addition to leading analytics, marketing automation, SEO, paid media, and business intelligence, William also focused on mentoring and providing team members in his department with a clear professional development path.   

William holds a Bachelor’s degree in Mass Communication and Journalism from Seattle University.

When he isn’t driving digital marketing success, you’ll find William: 

  • Traveling the globe 
  • Writing and editing (he’s the published author of two short-story collections) 
  • Watching films 
  • Listening to his favorite tunes
  • Google, Adwords Search
  • Google, Analytics
  • HubSpot, Marketing Software Certified
  • HubSpot, Inbound Certified
  • HubSpot, Inbound Sales
Top Skills
  • B2B Lead Generation
  • Business Intelligence
  • Marketing Strategy
  • Marketing Analytics
  • Search Engine Marketing
  • Search Engine Optimization
Little Known Facts

William has visited 49 out of 50 states -- here's looking at you Alaska!

Articles by William