Inbound Marketing Trends — How to Reach Your Target Buyers

With consumer behavior and preferences always changing, sales and marketing teams have to stay on top of their game. The annual State of Inbound report from HubSpot helps you keep up with the relentless pace.  

Get access to in-depth, global research into Inbound marketing trends and strategies that are helping companies like yours generate more traffic and leads.

What’s Inside

The 2018 State of Inbound Report, includes a deep dive into:

  • The State of Marketing
  • The State of Sales
  • How Sales and Marketing Currently Align
  • How to Effectively Reach Today’s Buyers
  • How the Data Has Been Trending

The biggest takeaways include:

  • 69% of marketers say converting contacts or leads to customers is their company’s top marketing goal, with growing traffic to their website not far behind. Creating bottom funnel content should be a top priority.
  • Pre-sale activities, like prospecting, stump 55% of salespeople today. Warming leads with an Inbound content strategy can help.
  • Only 26% of respondents say they operate under a marketing and sales SLA. However, teams with SLAs see higher quality leads and higher ROI from inbound marketing.
  • LinkedIn is now the third largest sales channel, behind telephone and email.

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