Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

B2B ABM HubSpot

How to Implement HubSpot's New ABM Tools - A Step by Step Guide

Account-Based Marketing allows you to focus your resources on a particular number of targeted accounts. HubSpot ABM tools help you identify and organize your clients.

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Marketing Technology Chatbots Live Chat

Live Chat and Chatbots: What is the Difference?

Live chat and chatbots both offer answers to your website visitors' questions quickly. There are, however, some important differences between the two.

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Advertising Marketing Cyber Security

8 Standout Cyber Security Ads and Why We Like Them

These cyber security ads are great examples of how powerful marketing can get right to the heart of solving your customers' problems.

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The Best 30-60-90 Day Plans for New Marketing Directors

The first months as a new marketing director are intense. A 30-60-90 day plan sets you up for success. Learn how to create yours and download our bonus budget templates!

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One Easy Way to Support Small Businesses Everywhere

Leaving an online review is a simple but incredibly valuable way to offer your support to small businesses. We like Clutch because it offers verified services.

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Video Marketing

Creating Smart Video Content that Works Hard for Your B2B Brand

While recording new video is a great way to keep your brand fresh, you can also find creative ways to rediscover and reuse existing content in exciting ways.

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Remote Events Virtual Events

Virtual Events: The Why, When, and How of Hosting Your Own

Virtual events have rapidly gained popularity in the last few months. Let's look at how you can use them to connect with clients and educate viewers.

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Beacon Digital Headquarters Update

We have some exciting news to share with you! After months of planning, our new office space is becoming a reality! We’re excited to announce that we will soon be opening our new headquarters in the heart of Beacon, NY at 234 Main Street.

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5 Common Objections to HubSpot vs. Salesforce (and Why They’re Wrong)

Comparing HubSpot to Salesforce for your CRM? You’re probably wondering about these five questions. Let’s dig in.

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B2B Video Marketing fintech

Why Video Is the Best Format to Educate B2B Fintech Customers

Video is a powerful tool to educate your customers about your business and your products. Here are four types of B2B fintech videos to help you get started

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