Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Video Marketing

A Guide to Producing Video for B2B Marketing

Video has the unique capability to distill complicated concepts into a short, digestible format that’s easy to consume, making it perfect for B2B marketing.

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Getting Started with B2B Influencer Marketing

Influencer marketing is one of today’s hottest strategies. Learn how B2B companies are building trust and credibility with potential buyers.

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Advertising Web Development Web Design

5 Core Benefits of Accessible Website Design

One of the core considerations you need to keep in mind as you build your website: accessibility.

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Marketing Automation Content Marketing Cold-Email Marketing Email-Usage Lead Generation Email Marketing Marketing Directors CCPA digital marketing

The California Consumer Protection Act (CCPA) Takes Effect Today

The California Consumer Protection Act (CCPA)—called off the strictest legislation of its kind ever enacted, takes effect January 1, 2020.

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Strategy B2B ABM Content Marketing Marketing Analytics

How to Set and Track Your B2B Marketing Goals

How can your business grow if you don't know what success will look like or what goals to set? Learn top ways to set and track your B2B marketing goals.

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Web Development Web Design

How Elementor & Divi Builder Affect Website Design and Development

What do the Elementor and Divi Builder plugins for WordPress have to offer? Learn about drag-and-drop page builders and their overall impact on website development.

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Marketing Automation Marketing Directors project managers agency

Beacon Digital's Copywriter Travels to Texas to Study Audio Storytelling

Our copywriter recaps her experience at a public radio workshop and shares different ways brands can start a B2B podcast with the content they’ve already created.

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Elevate Your 2020 B2B Marketing Strategy with These 5 Tips

Planning your B2B marketing strategies for 2020? Take a look at the top trends that will elevate your B2B campaigns in the year ahead.

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Social Media Lead Generation PR Marketing Generate leads content clusters

What Are Content Clusters? Tips on How You Can Leverage Them to Grow Traffic

For the longest time, a high-ranking google page has been perceived to be the source of clicks, comments, more eyeballs, and presumable business growth.

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Marketing Automation Marketing Directors project managers agency

7 Reasons Why Project Managers are Critical to Agency Success

When you work with a marketing agency, why aren't you working directly with the creative types who help to build your campaign or place your media?

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