Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Marketing Automation

Here’s What Digital Marketers Need to Do Now to Comply with GDPR, the EU’s New Data Protection Law

Client Advisory -- On May 25, 2018, the European General Data Protection Regulation (GDPR) will go into effect. Below, we’ve outlined what this means for your marketing efforts and steps you can take...

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Beacon Digital Expands Client Success Team with New Director Samantha Carmer

Beacon, NY | December 13, 2017 -- Beacon Digital Marketing is excited to announce the addition of three new team members, including a new Director of Client Success, Samantha Carmer. Samantha comes...

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SEO

7 Inventive Ways to Improve Your Organic CTR Using Google Search Console

A version of this article was first published on Crazy Egg in November 2017.

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Beacon Digital Marketing Becomes a HubSpot Silver Partner Agency

Today, Beacon Digital Marketing announced that it has joined HubSpot as a Certified Agency Partner, with a "Silver" Partner Status. HubSpot, the world’s leading inbound marketing and sales platform,...

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SEO

Steal Your Competitors’ Traffic with Content Gap Analysis

This article first appeared on SEMRush.

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Advertising B2B Future Programmatic

Programmatic: The future of ad buying for B2B

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Strategy B2B

Should I Hire a Digital Marketing Agency for my B2B Business?

B2B companies face some unique challenges when it comes to growth. Establishing a viable product at the right price point that solves a real customer problem is only the beginning of the long road...

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Penalty for Sites Using Pop-ups in Mobile Views Goes into Effect Jan. 10

Google announced last fall that it would begin imposing a penalty for websites using “interstitials” that significantly block content or impede the user experience in mobile views beginning on Jan. 10,...

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Uncategorized

Happy New Year!

Have you set your 2017 marketing goals yet?

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404 Page Best Practices for B2B Companies

As a website visitor, I hate it when I click on a website link and a meaningless "404 Not Found" message appears on my screen. We've all seen them. A 404 page appears when you try to visit a webpage...

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