Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

News Marketing

Beacon Digital Marketing Certified as a Women Business Enterprise By the Women’s Business Enterprise National Council

Beacon Digital Marketing is proud to announce national certification as a Women’s Business Enterprise by the WPEO- NY, a regional partner of the WBENC.

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Advertising Strategy B2B Marketing

5 Ways to Keep Your Ad Copy Effective

These 5 tips can help you keep your ad copy effective, and overcome that pesky thing called writer's block.

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Advertising Strategy B2B Future Video Marketing Marketing

3 Ways Virtual Reality Can Make Successful Marketing YOUR Reality

Using virtual reality in your B2B digital marketing plan to advertise, educate, recruit, or product preview can be the X-factor that sets your company apart.

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3 Ways to Optimize Customer Experience for Anonymous Website Visitors

You typically only have information for one out of every 50 people who view your website, but that doesn’t mean you can’t optimize the experience for the other 49.

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Strategy Marketing Automation Content Marketing Lead Generation Marketing Generate leads

Why You Need Gated *and* Ungated Content in Your Marketing Strategy

Using a mix of both gated and ungated content is a key element to a successful marketing strategy. Find out what materials your company can use for each.

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Strategy Web Development CMS Wordpress Web Design

4 Reasons B2B Marketing Directors Should Implement Growth-Driven Design

Growth-Driven Design is a process of micro-adjustments to your website that are attuned to what your users are saying now, rather than one large redesign every year or two.

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B2B fintech

Top 5 Best Practices for FinTech Marketing in 2019

Fintech B2B marketing strategy basics: 5 simple, effective, and easy to implement trends for boosting results and achieving digital marketing success.

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B2B Social Media Generate leads LinkedIn

5 Tips to Help B2B Businesses Generate Leads Today

We're going to show you why LinkedIn is a powerful source of lead generation in the B2B space and actionable tips for a more optimized LinkedIn presence.

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Social Media Events Marketing

Use Social Media to Amplify Your Events With These 5 Tips

Businesses know that face-to-face interactions remain a central force in effective marketing. However, in 2019 businesses need to hone in on social media marketing as well if they want to amplify their events.

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B2B Social Media Paid Social Content Marketing Blog PR Email Paid Search

Your Go-To Guide for B2B Content Promotion

Creating excellent, high-quality content is a path to great marketing strides, but there is no reason not to help that content reach people.

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