Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Beacon Digital Marketing Becomes a HubSpot Silver Partner Agency

Today, Beacon Digital Marketing announced that it has joined HubSpot as a Certified Agency Partner, with a "Silver" Partner Status. HubSpot, the world’s leading inbound marketing and sales platform,...

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Steal Your Competitors’ Traffic with Content Gap Analysis

This article first appeared on SEMRush.

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Advertising B2B Future Programmatic

Programmatic: The future of ad buying for B2B

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Strategy B2B

Should I Hire a Digital Marketing Agency for my B2B Business?

B2B companies face some unique challenges when it comes to growth. Establishing a viable product at the right price point that solves a real customer problem is only the beginning of the long road...

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Penalty for Sites Using Pop-ups in Mobile Views Goes into Effect Jan. 10

Google announced last fall that it would begin imposing a penalty for websites using “interstitials” that significantly block content or impede the user experience in mobile views beginning on Jan. 10,...

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Happy New Year!

Have you set your 2017 marketing goals yet?

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404 Page Best Practices for B2B Companies

As a website visitor, I hate it when I click on a website link and a meaningless "404 Not Found" message appears on my screen. We've all seen them. A 404 page appears when you try to visit a webpage...

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Going Beyond the Basics in Paid Social Media Advertising

In the past several years, the advertising platforms for Facebook, Linkedin, and Twitter have become increasingly powerful tools for marketers to reach new and existing customers. But the choices and...

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Is creating a better customer experience part of your job?

Customer experience is the new differentiator.  89 percent of businesses are soon expected to compete mainly on customer experience, meaning organizations that take customer experience seriously will...

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Is calculating the ROI of your social media campaign the right KPI?

I'm in Las Vegas for a Social Media Strategy Summit this week, listening to several speakers discuss how they have analyzed the value of their social media campaigns. Spoiler-alert: they have all been...

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