Our B2B Video Process
Video is an engaging, accessible and visually delightful way to tell a brand’s story through videos such as animated, easy-to-consume Explainer videos or impressive About Us videos that feature your company's people and their expertise.
- Strategy & Concepting
- Post Production
We specialize in strategic concepting and production of several types of B2B video including: Company Overviews, Animated Explainer Videos, Product Demos, Thought Leadership videos and more.
We can also provide ad-hoc post-production services like animation, motion graphics, professional voiceover sourcing, making us a truly flexible partner for all of your video production needs.
“The transformative and widely-accessible power of video is a must-have in this digital age. Our professional, creative and innovative productions will bring your story to life through video. We make a traditionally complex process feel effortless and fun.”
- LILY JOHNSON, DIRECTOR OF PRODUCTION
We specialize in creating video content in your brand's identity for the digital world.
STRATEGY & CONCEPTING
1. Strategy & Concepting
We collaborate with your team to identify the video's main objectives and from there we craft a script that outlines your businesses unique story and solutions.This script will then creatively evolve into a Storyboard - a scene by scene illustration of the story.
We bring the script and storyboards to life through animation with our seasoned team of animators, producers and voiceover talent. Here we capture any interviews or footage necessary to tell your story.
3. Post Production
In Post Production, our specialist assemble all of the pieces into place through editing, motion graphics, music track search, voiceover talent sourcing, booking and recording, professional audio mix and color correction.
What sets Beacon Digital apart? We always offer a shorter "Cut Down" length video derived from your Hero video that can live beyond the landing page and perform on your social media channels.
Based on the strategy plan set into place in the Strategy & Concepting phase, we can create Paid Ads, Organic Social Posts and many other deliverables to allow for sharing your video across your social channels, webpages and streaming platforms, traditional TV, radio and more.
Types of Videos
In addition to the video types below, we can also assist with any ad-hoc post-productions needs.
About Us Videos
- A combination of Live Action and Animation
- 2-5 Minutes in Length
- Scripted with Professional Audio Mix
- Script & Professional Voice Over
- Storyboard & Custom Illustration
- 2 Minutes length
Product Demo Videos
- Fully scripted with voice over
- A mix of Animation and Motion Graphics
- 2-5 Minutes in length
Thought Leadership Videos
- Fully Scripted
- Remotely Captured or Filmed On-Site Footage
- A combination of Live Action, Stock Footage and Animation
- 2-5 Minutes in length
Customer Testimonial Videos
- Lightly scripted
- A combination of Remotely Captured or Filmed On Site Interviews and Motion Graphics
- :30 Seconds - 1:30 Minutes in length
- Can be Fully or Lightly Scripted
- A combination of Remotely Captured or Filmed on Site Footage, Motion Graphics and/or Animation
- :30 seconds - 1:30 in length