Video is an engaging, visual way to tell a brand’s story, whether through animated, easy-to-consume explainer videos or live action spots that feature your people and their expertise. 

Our B2B Video Process


We specialize in strategic concepting and production of four types of B2B video: Company Overviews, Animated Explainer Videos, Product Demos, and Thought Leadership videos. We can also assist with ad-hoc post-production of your own footage, like adding motion graphics and professional packaging. 


Company Overview Videos | B2B Animated Explainers | B2B Product Demos | B2B Thought Leadership Videos

About Us, or Company Overview Videos

An About us video is a first introduction to who you are and what you do, detailing your company’s mission and value proposition.  About us videos are shot onsite in your office or a scouted location, and often feature key members of your leadership team.

About us videos are typically:
A combination of live action, motion graphics, and animation
2-5 minutes in length
Lightly scripted 


Explainer Videos

An explainer video gives your audience a conceptual and stylized overview of your product or service in the form of an easy-to-understand animation. The narrative captures your audience's pain points, your product or service’s value, and at least one example of a use case. 

Explainer videos are typically:
1-2 minutes in length
Fully scripted with voiceover

Product Demo Videos

A demo provides a stylized walkthrough of your product. This not only gives your audience a "how-to" guide on using your offering, but it also shows them that the product can do what you claim it can. 

Product demo videos are typically:
A mix of animation and motion graphics
2-5 minutes in length
Fully scripted with voiceover


Thought Leadership Videos

Used at the top of the funnel, thought leadership videos are educational and help position your company and brand as an authority within your space. Depending on the subject matter and the distribution channel, these videos can vary in length. While short videos can be more engaging on social, some topics may require a deeper dive. 

Thought leadership videos are typically:
A combination of live action and motion graphics
:30-1:30 in length
Lightly scripted


Our Portfolio of Example B2B Videos

If you're interested in getting a few samples of our work that relate to your business and specific video type, fill out the form on this page and we will create a custom reel for you!