Events are a critical part of engaging with your prospective and current customers as a B2B business.
Whether in person, or increasingly online, Beacon Digital’s B2B marketing experts can help you attract the right attendees to your event with beautiful websites, emails, advertising, and invitations. Let us help!
Online Events and Webinars
Digital events offer your company an opportunity to share ideas, communicate and socialize.They can provide creative ways to interact. For example, companies can use interactive segmentation criteria to create different types of experiences for specific audiences. They can also draw on detailed profile information, prior content consumption and shared participant objectives to empower any virtual attendee to be more productive during a digital event than they would be at a physical conference. Companies are no longer limited to just a one-time event; they can combine a wide range of activities into a holistic digital experience.
Types of online events we can help with:
- Online panel discussions
- Online summits with multiple events in one day or over several days
- Online trainings or thought leadership
- Hosted sales demonstrations
Ways we support clients with online events:
- Promoting your event to the right audience segment
- Creating beautiful event websites and landing pages
- Writing compelling descriptions of your event in emails, landing pages, ads, and social
- Providing best practices on length, format, tools, moderation
- Following up with your attendees with emails and offers
- Integrating your online event into your broader marketing plans and technology tools
- Making your online presentation look amazing with updated graphic design
- Measuring the success of your event
Note that we don’t typically create the substantive content for your event -- we expect this to be supplied by our clients in the form of speakers, guests or presentations (after all, you’re the experts in your business!) -- but we can guide you on topics, format, preparing keynote speakers, and promotion.
B2B Event Marketing
If you’re hosting a physical event, here are some aspects of your event that we can help with:
- Design elements for the physical event location, from building wraps to flower walls
- Design and production of unique and memorable event giveaways for guests & speakers
- Design of "instagrammable" moments throughout your event
- Design of unique and memorable event invitations
- Promoting your event to the right audience segment
- Creating beautiful event websites and landing pages
- Writing compelling descriptions of your event in emails, landing pages, ads, and social
- Providing best practices on length, format, networking apps, moderation
- Following up with your attendees with emails and offers
- Integrating your online event into your broader marketing plans and technology tools
- Making your speaker presentations look amazing with updated graphic design
- Measuring the success of your event
