Successful online events help you build stronger relationships with your audience.

Our B2B marketing experts can help you attract the right attendees and forge meaningful connections with your target audience through webinars & online events. 

Benefits of Online Events for Your Brand:

  • Enhanced Brand Visibility: Position your brand as a thought leader in your industry with high-quality, insightful online events.
  • Increased Engagement: Keep your audience engaged and invested in your brand’s message with compelling and interactive content.
  • Boosted Conversion Rates: Convert prospects into loyal customers through strategically crafted calls-to-action and persuasive content narratives.
  • Long-Term Value: Online events are designed to deliver enduring value, giving your audience a reason to return and engage with your brand time and again by repurposing the content created and captured during your online event as a larger campaign including social media posts, blogs, paid ads, talking points for sales and more.

Services

 

Branding

Our art directors and copywriters will create branded designs and pointed messaging for promoting your online event, including but not limited to: 

  • Landing page design & copywriting
  • Presentation branding support

Platform Guidance and Pre-Production Support

Our team supports the event profile creation and set up of your online event - through platforms like Zoom and LinkedIn - to guide your team with the technical necessities of producing live events. This includes:

  • Host preparation - remote filming coaching and tips
  • Platform event page creation and invitation management
  • Polls, Q&A and guest interaction capabilities

Audience Generation and Nurture

We help you promote your event to attract your target audience through ads, social posts and email nurture tracks such as:

  • Social Posts
  • Event Registration Campaign
  • Email Sequence - Registration 
  • Email Nurture Track - Post-Webinar 

Automation set up and implementation


We'll support and guide your team to build the custom event integrations to your CMS to meet your requirements to gather data from your online event. Setup process varies depending on your CRM. 

The Webinar Process

Impactful webinar events can be divided into 5 stages:

Step 1

1. BUILD The Story

Elevate your brand's digital presence with bespoke content creation and design. Our team specializes in designing and developing engaging, informative and captivating webinar content that resonates with your target audience. Leverage our team's knowledge in various industries combined with innovative marketing strategies. We craft content that is not only informative but also inspiring, keeping your audience engaged and eager for more.

Step 2

2. PROMOTE

Our team will share information about your event with the right people and drive registrations by creating eye-catching social posts and ads targeting your ideal attendees through segmentation on the appropriate channels. 

Step 3

3. EXECUTE

Our Producers drive platform education and technical facilitation - making a seemingly complicated workflow feel easy. We are ready to swiftly handle any technical challenges that creep up during live time and help facilitate Q&A’s, surveys and run polls so your team can stay focused on the presentation and connecting with your audience.

Step 4

4. FOLLOW-UP

We believe that thanking your audience is just the beginning. Your audience has tuned in and wants to learn more - so our team can help craft a plan to continue providing information on adjacent solutions and complementary features will further establish a relationship between you and your future customers.

Step 5

5. Learn

Finally, we can measure the success of your webinar by analyzing the webinar data with the original goals and objectives. We can consider the attendance rate, engagement duration, polls and survey responses and conversion rates post-webinar to identify key learnings and determine actionable insights for your next event.