Our Approach to B2B Social Media
Organic social media is an important way to establish your brand in the world and interact with new as well as loyal followers of your company. At BDM, we focus on creating an organic social media strategy for your business, distinct from any paid social. We help you decide what social media platforms are best for connecting with your audience and then develop a content calendar laying out relevant and engaging posts that will grow your following and recognition of your brand. [Click here to learn about our approach to paid social media campaigns.]
Reach Customers Where They Spend Their Time
According to Pew Research Center’s 2016 Social Media Update, 68% of all U.S. adults are Facebook users, 28% use Instagram, 25% use LinkedIn and 21% use Twitter. All these social media platforms offer a huge opportunity to meet your audience where they are already spending their time. We help you determine which social platforms your audience frequent the most and then develop a content strategy tailored to each in order to engage and grow followers.
Develop Your Social Media Voice, Tone and Brand Identity
When learning about a new company or product, people often check social media first to get a sense of who you are before becoming a customer. We make sure your social media feeds are regularly updated, verifying your business and giving people a good first impression of your brand. The type of content you post to each platform is also critically important for developing your brand. We work with you to understand your business, goals and audience in order to post content that reflects who you are and is interesting to your followers. These posts help people get to know you, trust you and look to you for more information. Social media also helps you contribute to online conversations taking place around your industry, interact with partner businesses and share press releases, media mentions and more that establish your credibility.
Connect with Current and Potential Customers
55% of B2B buyers say they search for product/vendor information on social media, yet many B2B companies are not regularly updating their corporate accounts. Social media is a key avenue for personally connecting with your current fans as well as developing new customers. Informative, exciting and relevant social content keeps your followers engaged and draws in new people looking for your expertise and insight. We help you source and post this type of high-performing content to develop relationships, expand your network and find leads.