Our Approach to Paid Search Advertising

Let’s face it, it’s not always possible to get to Page 1 of search results just by writing great content. There’s a lot of competition, and sometimes you need to cut through the noise quickly. Paid Search Advertising through Microsoft Ads and Google Ads enables you to be on Page 1 for your target searches, provided that your content is relevant and that users are finding it useful or engaging.

We develop every paid search strategy with high scrutiny around the search intent behind potential keywords. Understanding a user's intent allows us to target the most relevant search keywords for a B2B buyer or purchase influencer. Our experts bridge the technical gap between your target search keywords and the ad platform’s best practices, giving you the best possible results for your campaign.

The Process

We are Google Adwords and Bing Certified Experts in Search Engine Marketing.

Step 1

1. WE RESEARCH KEYWORDS, BUYERS, AND COMPETITORS TO BUILD TARGET AUDIENCES

All paid search campaigns must start with understanding who we are trying to reach. What do they care about, what language appeals to them, and what challenges are they trying to solve? We research your service offerings and how your current customers found you. Utilizing research platforms, we segment out potential keywords based on search intent and volume. We place tracking pixels on your website from the platforms on which we advertise to help us gather more details about your current audience.

Step 2

2. WE CREATE YOUR PAID SEARCH CAMPAIGN STRUCTURE

Our initial campaigns for new advertisers include both branded and non-branded campaigns. Branded ad campaigns help ensure that search result pages (SERPs) that include your company and product name always show an ad so you are capturing that traffic. It would be a huge loss to miss out on people trying to find you with your company name if you are not yet (or not consistently) showing on Page 1 for your branded keywords.


Our certified Google Ads team will then focus on building non-branded campaigns around your key services and products, generally for people ready to make a purchase or looking for a vendor. We help our clients write multiple variations of ad copy, calls-to-action, build custom landing pages for ad campaigns, and track results systematically, week over week.

Step 3

3. WE MANAGE AND OPTIMIZE CAMPAIGNS DAILY TO IMPROVE PERFORMANCE

Our team systematically tracks the performance of paid advertising campaigns to stay within budget and make continual improvements to weed out keywords, ad creative, ad scheduling, device or traffic that isn’t driving the desired results. Consistent monitoring is critical to get you the most out of your ad spend -- large or small.

How Much Does Paid Search Advertising Cost?

We strive to work within our clients’ budgets to create a plan that makes meaningful progress. Our flat hourly rate includes any paid search campaign work from strategy, to execution, to ongoing optimizations. Direct advertising spend is handled by the client, and our clients tend to budget anywhere from $500 per week to $10,000 per week: it depends on your goals, the stage of your business, and many other factors. For our detailed pricing information, contact us and we'll follow up promptly!