The top sports uniform company in the U.S. came to us with a challenge. While their business growth was strong, they were frustrated with the lack of qualified leads coming in from their website — and they knew they could be doing better.
After listening to and analyzing what the company had tried so far, we recommended implementing three foundational projects over a 90-day period to lay the groundwork for the growth they were looking for: launch a Google Adwords and Facebook Ad campaign, add new website pages for specific sports and rebuild the website on a content management system.
Our team crafted a paid search strategy to ensure our client's website was at the top of the page every time a user was searching for a solution they offered. We deployed the following tactics:
The chart below shows the total number of leads generated by source over the first 5 month period in working with the apparel company (all prior to the launch of the new website).
This tactic takes more time, but having great content for specific buyers is the best strategy for the long-term growth of the business. Over the course of 9o days, we accomplished the following:
The chart below from ahrefs.com shows the number of keywords the apparel company has ranked for over the past year. Between May and August 2017, we increased the number of total ranking keywords by 200% (from less than 1,500 to over 3,000). Trends also showed steady growth in the number of nonbranded keywords ranking in the top 3 postings in Google's search results pages (SERPs). This has translated directly to an increase in traffic to the website.
In order to save the marketing and sales team time and energy, we rebuilt the website using a responsive framework on the Wordpress CMS. This allows the internal team to quickly edit copy, add new pages and generate new offers for customers in less time.