Our client is a large FinTech company whose target customers are small businesses and large enterprise corporations. As they prepared to enter the US market, after years of successful growth in Europe, they needed help generating a pipeline of new business. Achieving their goals required a full-funnel approach to their digital ad strategy:
- They needed to create awareness.
- They needed to educate target buyers on their options.
- They ultimately needed to convert leads to a sales meeting or demo.
The client came to us with no existing content to fuel an awareness campaign. But on the plus side, they had a quirky, established brand aesthetic and loads of creative assets we could leverage, including photos and video.
CRM Implementation, Website Redesign, CMS Migration from Wordpress to HubSpot, Marketing Automation, Lead Generation, Collateral Design