Our client is an emerging, venture-backed SaaS solution for firms that need to protect online account and user data. Because their platform requires custom integration and is not a standalone solution, their average engagement is over $1M.
Our client’s target buyer is elusive. At each company, the decision maker could be found within the Product, Marketing, IT, or Compliance department. Their past experience with advertising on LinkedIn and Google had not borne any noticeable results. Our client came to us with the need to be wise about ad spend in order to prove ROI. Moreover, the competition in their arena has been heating up, and we pointed out to the client that competitors were starting to steal traffic from them by using Google Ads.
Paid Search, Organic Search, Paid Social Media, Lead Generation, Landing Page Conversion Optimization, Collateral Design