The team at MarketLauncher (ML), a B2B prospecting company, are experts in their field. Their website and brand image, however, weren't accurately representing who they are as a company. From inbound lead development, to market research and consultative sales, ML helps technology companies and professional service firms reach high-level decision makers with their products and services. Their work is complex, but their 100% virtual team is light-hearted and innovative. One of their company values is fun, after all. To help ML refresh their image and establish themselves as thought-leaders in B2B prospecting, Beacon Digital worked to update their visual identity and launch a new website.
MarketLauncher’s goal was to redesign their website to better reach prospective clients and educate them about their services.
MarketLauncher’s previous site was launched in 2009, and the team felt it no longer reflected who they are as a company and the services they offer. Beacon Digital worked with MarketLauncher to completely revamp their brand identity to more accurately represent ML’s virtual work environment and 17+ years of expertise.
In addition, MarketLauncher was using the Act platform for both their CRM and marketing automation needs. The website had been built on Wordpress, and ML found all three technology solutions cumbersome. They wanted a simpler technology infrastructure, more in line with the systems and tools of their own clients.
Website Redesign, Paid Search, Organic Search, Paid Social Media, Lead Generation, Landing Page Conversion Optimization, Collateral Design