Website Design

Revamping Flashpoint's Website: A Fresh and Optimized Design for Growth and Lead Generation

Industry: Web Development, Web Design, Cyber Security, Case Study

Type: Creative & Design

Project Overview

Flashpoint was looking for a fresh new website to reflect a new stage of growth for the company. Building on existing brand guidelines, the Flashpoint team wanted to take a fresh look at the architecture, the buyer journeys and goals for the website, and the way the brand guidelines were expressed in the digital format. At that time, the site felt very dark, and the site loaded slowly due to an abundance of complex animations. While aesthetics were important to the team, they wanted to ensure that search optimization and lead acquisition were not sacrificed in the process.

Goals & KPIs

Flashpoint was looking for improvement in the following areas:

Search Engine Optimization (SEO) – Visibility in Search
Conversion Rate Optimization (Lead Generation)
Page Speed
Update Design Aesthetic
Integration with HubSpot
Easier Management for Content Creators
Content Alignment – Business Goals and Priorities

Client Details

Flashpoint is trusted by governments, global commercial companies, and educational institutions to help protect their most critical assets, infrastructure, and stakeholders from security risks such as cyber threats, ransomware, fraud, physical threats, and more. Leading security practitioners, including cyber threat intelligence (CTI), vulnerability management, DevSecOps, and vendor risk management teams, rely on the Flashpoint Intelligence Platform to proactively identify and mitigate risk and stay ahead of the evolving threat landscape.

Deliverables

Navigation (Information Architecture) Planning
Website Design and Development
SEO Strategy and Planning
Custom Wireframes
On-Page and Technical SEO Improvements
Technological Integrations
SEO & Marketing Automation Review
Ongoing Website Maintenance and Feature Enhancements
Content Writing, Entry, and Migration

The Challenge

For this project, the Flashpoint team wanted the site to remain in WordPress CMS to take advantage of the new drag-and-drop editor functionality by implementing a custom theme that can be easily leveraged by the Flashpoint marketing team to create new pages and add new resource content as needed, without complex coding requirements.

The site needed to leverage Pardot forms for capturing leads from content downloads and demo requests. Additional marketing tools required the addition of scripts for tracking site visitors. Google Tag Manager was also necessary to ensure that the new site was measured and tracked.