Account opening (AO) fraud is a huge issue affecting financial institutions globally. Right now, 85% of financial institutions experience fraud in the account opening process. BioCatch has a proven solution for AO protection that they came to us to help promote to a target audience of banks and financial institutions around the world.
This was BioCatch’s first test of a true product marketing campaign. They chose Beacon Digital Marketing to bring the campaign to life from start to finish, trusting our digital marketing experience and creative chops to make their first campaign a success. They wanted to bring brand awareness at a large scale to their AO product through engaging and catchy messaging, while also generating leads for their sales team.
BioCatch empowers digital financial experiences that people can trust. They are the pioneers of behavioral biometrics, a cutting-edge technology that leverages the power of human digital behavior to deliver actionable insights and establish a world centered on trust and ease.
A complete product launch campaign including messaging, video, landing page, LinkedIn and Programmatic ads, and content.