Cents embarked on a quest to find an agency that could craft brand guidelines and revamp their existing website to enhance lead capture. With aspirations of becoming the frontrunner in laundromat POS and positioning their brand for exponential growth in 2022, Cents needed brand guidelines and a website that exuded the same level of sophistication and innovation as their product. At the time, Cents lacked a distinct brand identity and personality. The website necessitated the inclusion of additional content/pages to effectively educate potential customers about the brand and seize valuable leads.
Goals & KPIsCents set their sights on improvement in the following key areas:
- Search Engine Optimization (SEO) - Enhancing visibility in search results
- Conversion Rate Optimization (Lead Generation)
- Refreshing the Design Aesthetic
- Integration with HubSpot
- Simplifying Content Management for Creators
- Aligning Content with Business Goals and Priorities
Cents is the industry-leading all-in-one business management system for laundromats and dry cleaners. Using both software and hardware, Cents provides proven solutions that help save money, transform operations, and drive additional revenue. By providing a comprehensive business management system, Cents empowers laundromat and dry cleaner owners to run their businesses more efficiently.
- Strategy and Project Planning (Including Brand Guide and Persona Research)
- Navigation and Site Architecture
- SEO Strategy and Planning
- Content Writing, Planning
- Custom Designs & Wireframes
- Content Entry and Migration