Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

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The California Consumer Protection Act (CCPA) Takes Effect Today

The California Consumer Protection Act (CCPA)—called off the strictest legislation of its kind ever enacted, takes effect January 1, 2020.

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Beacon Digital's Copywriter Travels to Texas to Study Audio Storytelling

Our copywriter recaps her experience at a public radio workshop and shares different ways brands can start a B2B podcast with the content they’ve already created.

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7 Reasons Why Project Managers are Critical to Agency Success

When you work with a marketing agency, why aren't you working directly with the creative types who help to build your campaign or place your media?

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