Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Marketing Technology Chatbots Live Chat

Live Chat and Chatbots: What is the Difference?

Live chat and chatbots both offer answers to your website visitors' questions quickly. There are, however, some important differences between the two.

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Marketing Technology

The Importance of Conversational Marketing in B2B

Conversational marketing creates an express lane to sales while giving buyers a VIP experience. Go from one-way communication to real-time conversations.

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