AppFolio is one of the biggest players in cloud-based management solutions built for the real estate industry, and they wanted to expand their presence as a thought leader in the field. Their goal was to become the go-to resource for the sensible specialists, opportunistic owners, hometown professionals, and ambitious managers of large residential, community association, and investment management companies.
Beacon Digital stepped in to help AppFolio achieve their thought leadership goals by constructing a podcast grounded in strategy and careful planning. By creating a podcast, AppFolio would establish their team as thought leaders and build connections with their audience. However, they had never produced a podcast before and needed a strategic production partner to help bring their vision to life.
AppFolio is one of the biggest players in cloud-based management solutions built for the real estate industry.