Google announced last fall that it would begin imposing a penalty for websites using “interstitials” that significantly block content or impede the user experience in mobile views beginning on Jan. 10, 2017.
Will this affect you?
What should you do?
If you’re unsure whether you are using these techniques on your website, check with your marketing or website development team to verify that your site is removing intrusive popups for mobile optimized views of your site as soon as possible. You can also contact Beacon Digital and we’ll review your site for free.
Whitney is a highly sought-after B2B online marketing expert with more than 12 years of experience leading marketing and communications teams in a variety of organizations, including nonprofits, small businesses, tech startups, and large global corporations. She’s helped dozens of brands gain greater recognition for their causes and products in the digital world.