- Content marketing is 3 times more efficient in terms of leads than outbound marketing.
- 72% of companies say content marketing increases leads.
- 73% of businesses have a designated employee to monitor content creation.
- 91% of B2B marketers used content marketing to reach their customers.
- 55% of consumers say they have decided against buying something because of privacy concerns.
Find out how content marketers are better reaching their audience, where they are spending critical budget, and the areas they are most concerned about in the infographic below.
Nicole is Content Director at Beacon Digital Marketing, where she leads a team of writers, editors, and strategists in creating effective content strategies backed up by compelling content that gets results. She specializes in creating content for the fintech, cybersecurity, and risk and compliance industries.