Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

John Reinesch

John is a search engine specialist focused on gaining greater visibility in search results for Beacon Digital clients. His expertise includes SEO campaigns, PPC, Google Analytics, keyword research, technical website auditing, paid social media optimization, web analytics implementation and conversion tracking.
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Recent Posts

SEO Social Media Paid Social Content Marketing Video Marketing Cold-Email Marketing Lead Generation

7 Trends You Must Know For a Successful Digital Marketing Campaign [Infographic]

Digital marketing tends to be a moving target as each year we can see a drastic change in best practices and which channels you can leverage for growth. This makes staying up to date on the latest trends and tactics in digital marketing even more important to your organization's long term success.

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SEO

7 Inventive Ways to Improve Your Organic CTR Using Google Search Console

Besides the obvious benefit of increased site traffic, Google often rewards higher CTRs with higher rankings. Here's 7 steps to better rankings using GSC to help.

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SEO

Steal Your Competitors’ Traffic with Content Gap Analysis

This content audit and gap analysis works no matter what stage your website is in, whether you are just starting or if your site is older than you are!

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