It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital marketing strategy to remain effective in 2019 and beyond. Whether you rely on SEO, social media, content marketing, paid online advertising, or email marketing to generate leads for your business and convert users into paying customers, our carefully compiled set of statistics is just what you need to start the year.
These marketing statistics have been divided across seven key trends, both in the infographic below and in the list that follows it, helping you zero in on your primary marketing channel of interest. On the other hand, like most modern marketers, if your campaign strategy involves multiple channels, this division should help you update your notes more clearly.
Interestingly, some of these 2019 digital marketing statistics continue to uphold lessons learned in recent years, e.g., LinkedIn remains a more effective social media platform than any other for B2B marketers, and Google continues to dominate internet search traffic.
There are many other points, though, that might upend conventional thinking and, thus, provide the savvy marketer with that extra edge needed in the cutthroat world of digital marketing. How about the fact that segmented email marketing campaigns, which most marketers still don’t seem to have woken up to, can get you a 700% or more increase in ROI? Or that the future of digital marketing lies in marketing automation and programmatic advertising, both billion-dollar industries already in 2019?
The infographic also has a bunch of marketing statistics that could act as direct practical tips to hone your marketing campaigns, including deciding on the ideal length for your blog posts and emails or making your SEO tactics more effective.
So what are you waiting for? Jump right in and start planning for an even more successful 2019!
John is a search engine specialist focused on gaining greater visibility in search results for Beacon Digital clients. His expertise includes SEO campaigns, PPC, Google Analytics, keyword research, technical website auditing, paid social media optimization, web analytics implementation and conversion tracking.