Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Paid Social

Facebook Ads vs. LinkedIn Ads: A Tale of Two B2B Lead Generation Solutions

Decision time. Should you use Facebook or LinkedIn for your next B2B lead generation campaign? Here, we take a look at the similarities and differences between the two ad units and what it means for hitting your unique lead gen goals.

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Strategy Social Media Paid Social

Why Facebook and Instagram Engagement Metrics Don’t Matter

It may seem like using social media engagement metrics are the best way to measure business success on Facebook and Instagram. But we’re here to let you in on a secret: engagements don’t matter. Here’s four reasons why and what you should be measuring instead.

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Social Media Paid Social

New Twitter Automation Rules Could Improve Your B2B Social Media Strategy

Concerned about how the new Twitter automation rules will impact your B2B social media strategy? Here’s why it happened, what’s changing, and what your businesses needs to do to adjust.

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Social Media Paid Social

We Tried a New Social Amplification Tool for 30 Days. Here's What We Learned

Social media platforms are charging businesses more to reach their target buyers. So we tried an experiment with an organic content promotion tool to see if we could increase B2B social media traffic.

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