Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

B2B Social Media Generate leads LinkedIn

5 Tips to Help B2B Businesses Generate Leads Today

We're going to show you why LinkedIn is a powerful source of lead generation in the B2B space and actionable tips for a more optimized LinkedIn presence.

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Social Media Events Marketing

Use Social Media to Amplify Your Events With These 5 Tips

Businesses know that face-to-face interactions remain a central force in effective marketing. However, in 2019 businesses need to hone in on social media marketing as well if they want to amplify their events.

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B2B Social Media Paid Social Content Marketing Blog PR Email Paid Search

Your Go-To Guide for B2B Content Promotion

Creating excellent, high-quality content is a path to great marketing strides, but there is no reason not to help that content reach people.

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SEO Social Media Paid Social Content Marketing Video Marketing Cold-Email Marketing Lead Generation

7 Trends You Must Know For a Successful Digital Marketing Campaign [Infographic]

Digital marketing tends to be a moving target as each year we can see a drastic change in best practices and which channels you can leverage for growth. This makes staying up to date on the latest trends and tactics in digital marketing even more important to your organization's long term success.

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Strategy Social Media Paid Social

Why Facebook and Instagram Engagement Metrics Don’t Matter

It may seem like using social media engagement metrics are the best way to measure business success on Facebook and Instagram. But we’re here to let you in on a secret: engagements don’t matter. Here’s four reasons why and what you should be measuring instead.

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Social Media Paid Social

New Twitter Automation Rules Could Improve Your B2B Social Media Strategy

Concerned about how the new Twitter automation rules will impact your B2B social media strategy? Here’s why it happened, what’s changing, and what your businesses needs to do to adjust.

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Social Media Paid Social

We Tried a New Social Amplification Tool for 30 Days. Here's What We Learned

Social media platforms are charging businesses more to reach their target buyers. So we tried an experiment with an organic content promotion tool to see if we could increase B2B social media traffic.

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