Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Lily Johnson

Recent Posts

Video Marketing

Creating Smart Video Content that Works Hard for Your B2B Brand

While recording new video is a great way to keep your brand fresh, you can also find creative ways to rediscover and reuse existing content in exciting ways.

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B2B Video Marketing fintech

Why Video Is the Best Format to Educate B2B Fintech Customers

Video is a powerful tool to educate your customers about your business and your products. Here are four types of B2B fintech videos to help you get started

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B2B Marketing Podcast

6 Great B2B Podcast Promotion Methods

Podcasting in the B2B sphere is an effective way to build a loyal audience. Here are six ways to start or improve your B2B podcast promotion.

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Video Marketing

Tips for Producing Your Own B2B Video (From a Pro)

Can you tackle B2B video production in-house? Learn expert tips for preparing a budget or time-strapped shoot.

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Recent Posts