You’ve done it – you landed the CMO gig, strategized your marketing plan, and got buy-in from your colleagues. Now what? Our third episode of the Hired mini-series -- which highlights the experience of a newly hired CMO -- explores the next steps for implementing your marketing plan. We’re also going to dive into the many challenges and decisions you’ll face as you aim to win over not only your customers, but your company.
Episode three features a conversation with Joe Matar, who is no stranger to implementing complex marketing plans. Joe is currently Vice President of Marketing at Brazen, hosts the Talent Acquisition video series, Talent Acquisition Talks, and co-hosts Talent On The Rise, a podcast that gives Chief Talent/People Officers a platform to share advice on how to build successful and fulfilling careers. Before joining Brazen, Joe was a Consumer Insights Analyst-turned-Marketing Manager for Fusionfarm. In this episode, he’ll give us invaluable insight on how to seamlessly execute a newly developed marketing plan.
There are two things your plan as CMO should do: build awareness and win over new customers. Your job is to get the most accurate and engaging depiction of your company in front of the appropriate audience. It’s one thing to have optimistic projections, but when rubber hits road, implementation strategies should:
- Align with overall business and sales objectives
- Have pre-determined benchmarks for success
- Attract and retain great talent (Stay tuned for our fourth and final episode for more on this!)
You’re not the first CMO to implement a new marketing plan. Don’t do it alone. Join us to see how to turn talk into action.
Whitney is a natural leader with a knack for creating something out of nothing. She’s helped dozens of brands gain greater recognition for their causes and products in the digital world. Whitney’s experience doing literally every job Beacon offers, from graphic designer to operations to web developer means she’s not afraid to roll up her sleeves and dig in when it comes to helping Beacon’s clients build the future of business.