Beacon, NY - December 1, 2023 | Beacon Digital Marketing, a leading B2B marketing agency serving cyber, fintech and regtech clients, is delighted to announce the appointment of Jessica Antle to lead our newly formed public relations and strategic communications practice. With an illustrious career spanning over 25 years, Jessica is renowned for her prowess in leveraging the power of brand, emotion, and storytelling to drive business growth and transformation.
A dedicated team builder, Jessica has a passion for nurturing talent and cultivating programs that yield remarkable results. Her approach is defined by a commitment to comprehensive strategies, ensuring no stone is left unturned in achieving success. Jessica's extensive experience has equipped her with the ability to work closely with CEOs, CMOs, and senior leadership teams, providing clear direction in the midst of complexity.
"In Jessica, we have found a visionary leader whose depth of experience and strategic thinking will undoubtedly elevate our firm," said Whitney Parker Mitchell, CEO & Founder of Beacon Digital Marketing. "Her proven track record in building and growing teams, combined with her holistic approach to marketing and communications, align perfectly with Beacon Digital's mission to provide innovative and results-driven marketing solutions for growing cyber security and fintech companies."
In her previous role as Vice President, Head of Brand Marketing and Communications at AvidXchange, a fintech leader, Jessica played a crucial role in rebranding the company, leading its response to COVID-19, and establishing a customer communications function. Her achievements include successfully leading marketing for its IPO and executing a Nasdaq onsite listing day event across seven offices that was broadcasted globally. Prior to AvidXchange, Jessica led Global Communications for Dorel Sports and had a seven-year career at Mastercard where her experiences included leading crisis communications, corporate communications and acting as the Chief of Staff for the CMO driving the iconic Priceless campaign.
Her transformative impact on brands and her ability to navigate complex corporate landscapes make her an invaluable addition to the Beacon team.
“Being digital first is now a mandatory for the practice of public relations. Being able to offer PR and Strategic Communications at Beacon Digital embedded in their deep expertise in digital will be extraordinarily valuable for our clients," said Jessica.
"I'm also excited to bring reputation management, corporate communications, IPO expertise, employer branding and more to the agency to help broaden their already successful offerings. I’m a big fan of Beacon Digital, having worked together with Whitney as team members at Dorel Sports and then again as a client when I was at AvidXchange. I’m thrilled to join the Beacon team."
Beacon Digital Marketing is eager to harness Jessica's wealth of experience and forward-thinking approach to drive excellence leading the PR & Strategic Communications Practice.
About Beacon Digital Marketing
Companies shaping the future of business rely on Beacon Digital to build the marketing foundation they need to grow. Beacon Digital is the agency for trailblazers in fintech, cyber security, healthtech, edtech, and B2B SaaS. Drawing on decades of collective experience working with top global brands across a variety of industries, we deliver measurable results through integrated digital campaigns; website design and development; multimedia content production; marketing automation and CRM optimizations; creative branding; and PR and strategic communications. We’re more than a marketing agency; we’re an extension of your team. We operate from home-offices across the U.S., and on occasion, our New York headquarters in the scenic Hudson Valley.
Posted In: News
As the Chief Growth Officer at Beacon Digital, Cathy is the architect of transformative growth strategies, steering the firm's trajectory towards new pinnacles of success. Leveraging her extensive background in marketing, events, and public relations, she expertly guides teams in creating resonant narratives that strategically connect clients with their target audiences.