Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

5 Digital Marketing Tactics to Support Your ABM Sales Strategy
1 Feb '18

Whitney Parker Mitchell

2 Comments

Strategy Programmatic ABM

5 Digital Marketing Tactics to Support Your ABM Sales Strategy

B2B companies often use an account-based marketing (ABM) approach to prioritize sales efforts. But inbound marketing isn't dead. Here's why.

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Programmatic: The future of ad buying for B2B
29 Jun '17

Jordan Katz

1 Comment

Advertising B2B Future Programmatic

Programmatic: The future of ad buying for B2B

Programmatic advertising is an algorithmic process of buying and selling ad space in real time, as described by one expert.

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