Our Approach to Trade Show Support

Trade show design and marketing are crucial aspects of any business, particularly for companies looking to make a lasting impression on potential clients and customers. By investing in the design and marketing of a trade show, you have the opportunity to showcase your brand's unique identity, communicate the company's message, and create memorable experiences for visitors.

Beacon can assist in supporting your event design execution, promotion, and engagement strategy. From conceptualization to execution, we provide end-to-end solutions that cater to your unique requirements and marketing goals. 

The Process

We help you leave a lasting impression through end-to-end event and trade show services.

Step 1

1. Design & Conceptualization

Beacon's approach for trade show design involves thorough research and understanding of the objectives and target audience for your event. Our creative team will develop concepts to align with your brand values, promote your core message, and execute beautiful event materials. 

Step 2

2. Event Strategy & Promotion

Event marketing & promotion for trade show events involves a strategic and comprehensive process. We build a compelling marketing campaign, utilizing channels such as social media, email marketing, and targeted advertising to create awareness, drive registrations, and book sales meetings. 

Step 3

3. Measuring Success

The approach for measuring success at an event or trade show involves setting clear objectives and KPIs, collecting relevant data through lead tracking, analyzing the data against the set targets, and using insights for continuous improvement.

Trade Show Packages

We offer solutions that can fill in the gaps and allow your team to focus on what's really important.

Trade Show Essentials
Design Execution
  • Booth Design: Standard Specs, 10ft x 10ft
  • 2 Banners: Standard Specs, 33in x 80in
  • Table Cloth: Standard Specs, 72in x 30in
  • 1 Promotional Design Print: Standard 8.5 x 11 Sheet, or 27in x 40in Poster
  • 1 Trade Show Signage Piece: Table Display, Digital Signage, Floor Graphics
  • Event Swag Design: Up to 3 items ie: Notepads, Pens, Tshirts, Totes, Bottles
  • Vendor Coordination: Work with printing vendors, and swag vendors to ensure materials are high-quality and to booth specifications, and coordinate shipping and logistics
Trade Show Growth
Design Execution + Promotion
Includes Trade Show Essentials Plus:
  • Event Strategy Plan: Research and 
    Recommendations, Paid and Organic, Promotional, and Email Strategies
  • Paid Media Support: Strategy, execution, and launch of two paid media campaigns
  • Organic Social Support: Write and design 5 original organic social posts
  • Final Event Reporting: Analysis of the event social campaigns 
Trade Show Enterprise
Design Execution + Promotion + Engagement Strategy
Includes Trade Show Essentials and Growth Plus:
  • Series of Email Nurtures: Develop email outreach to nurture your event audience
  • ROI Based Reporting: Analysis of the number of qualified leads driven and pipeline reporting on the amount of potential revenue generated