Segment Your Cyber Security Marketing Buyers Using Buyer Personas
Buying habits are changing ... drastically. That's the driving force behind inbound, after all. What your customers and clients want today is different than what they wanted 10 years ago.
It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But, how do you start researching and creating these personas from scratch?
Our free, customizable buyer persona ebook will let you easily organize your research to create your very own buyer personas.
With this ebook you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.
This guide includes tips and tricks for:
- Asking the right questions during your persona interviews and surveys
- Formatting your persona research in a compelling way
- Presenting your new, finalized buyer personas to your company
- Using your buyer personas for segmentation, content mapping, and lead nurturing