Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

News Marketing

Beacon Digital Marketing Certified as a Women Business Enterprise By the Women’s Business Enterprise National Council

Beacon Digital Marketing is proud to announce national certification as a Women’s Business Enterprise by the WPEO- NY, a regional partner of the WBENC.

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Advertising Strategy B2B Marketing

5 Ways to Keep Your Ad Copy Effective

These 5 tips can help you keep your ad copy effective, and overcome that pesky thing called writer's block.

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Advertising Strategy B2B Future Video Marketing Marketing

3 Ways Virtual Reality Can Make Successful Marketing YOUR Reality

Using virtual reality in your B2B digital marketing plan to advertise, educate, recruit, or product preview can be the X-factor that sets your company apart.

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Strategy Marketing Automation Content Marketing Lead Generation Marketing Generate leads

Why You Need Gated *and* Ungated Content in Your Marketing Strategy

Using a mix of both gated and ungated content is a key element to a successful marketing strategy. Find out what materials your company can use for each.

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Social Media Events Marketing

Use Social Media to Amplify Your Events With These 5 Tips

Businesses know that face-to-face interactions remain a central force in effective marketing. However, in 2019 businesses need to hone in on social media marketing as well if they want to amplify their events.

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