Top 50 Best B2B Marketing Blog: Beacon Digital Marketing

The California Consumer Protection Act (CCPA) Takes Effect Today

1 Jan '20

Marketing Automation Content Marketing Cold-Email Marketing Email-Usage Lead Generation Email Marketing Marketing Directors CCPA digital marketing

The California Consumer Protection Act (CCPA) Takes Effect Today

The California Consumer Protection Act (CCPA)—called off the strictest legislation of its kind ever enacted, takes effect January 1, 2020.

What Are Content Clusters? Tips on How You Can Leverage Them to Grow Traffic

5 Nov '19

Megan Moore

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Social Media Lead Generation PR Marketing Generate leads content clusters

What Are Content Clusters? Tips on How You Can Leverage Them to Grow Traffic

For the longest time, a high-ranking google page has been perceived to be the source of clicks, comments, more eyeballs, and presumable business growth.

The 8 Common Marketing Budget Mistakes and How to Avoid Them

29 Oct '19

Whitney Parker Mitchell

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Marketing marketing budget

The 8 Common Marketing Budget Mistakes and How to Avoid Them

Creating a precise marketing budget is challenging, and a mistake could be costly. Just one blunder can throw off the company's entire marketing strategy.

23 Oct '19

Whitney Parker Mitchell

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Marketing brand strategy brand positioning statement buyer behavior

4 Steps to Develop a Cohesive and Successful Brand Strategy

Branding is daunting. You may associate it with intangibles, huge budgets, and unachievable goals. In reality, it's not as scary once you break it down.

How a Website ROI Calculator Can Engage Potential Customers

16 Oct '19

Brittany Wolf

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Strategy B2B Web Development Marketing Generate leads buyer behavior

How a Website ROI Calculator Can Engage Potential Customers

Website ROI calculators show your prospective customers the potential value of your product to their business. Here are best practices for implementing your own.

Beacon Digital Marketing Certified as a Women Business Enterprise By the Women’s Business Enterprise National Council

8 Aug '19

Whitney Parker Mitchell

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News Marketing

Beacon Digital Marketing Certified as a Women Business Enterprise By the Women’s Business Enterprise National Council

Beacon Digital Marketing is proud to announce national certification as a Women’s Business Enterprise by the WPEO- NY, a regional partner of the WBENC.

5 Aug '19

Brittany Wolf

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Advertising Strategy B2B Marketing

5 Ways to Keep Your Ad Copy Effective

These 5 tips can help you keep your ad copy effective, and overcome that pesky thing called writer's block.

3 Ways Virtual Reality Can Make Successful Marketing YOUR Reality

28 Jul '19

Brittany Wolf

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Advertising Strategy B2B Future Video Marketing Marketing

3 Ways Virtual Reality Can Make Successful Marketing YOUR Reality

Using virtual reality in your B2B digital marketing plan to advertise, educate, recruit, or product preview can be the X-factor that sets your company apart.

Why You Need Gated *and* Ungated Content in Your Marketing Strategy

30 Jun '19

Whitney Parker Mitchell

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Strategy Marketing Automation Content Marketing Lead Generation Marketing Generate leads

Why You Need Gated and Ungated Content in Your Marketing Strategy

Using a mix of both gated and ungated content is a key element to a successful marketing strategy. Find out what materials your company can use for each.

Use Social Media to Amplify Your Events With These 5 Tips

2 May '19

Ashley Pose

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Social Media Events Marketing

Use Social Media to Amplify Your Events With These 5 Tips

Businesses know that face-to-face interactions remain a central force in effective marketing. However, in 2019 businesses need to hone in on social media marketing as well if they want to amplify their events.