Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

5 Ways to Keep Your Ad Copy Effective
5 Aug '19

Brittany Wolf

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Advertising Strategy B2B Marketing

5 Ways to Keep Your Ad Copy Effective

These 5 tips can help you keep your ad copy effective, and overcome that pesky thing called writer's block.

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3 Ways Virtual Reality Can Make Successful Marketing YOUR Reality
28 Jul '19

Brittany Wolf

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Advertising Strategy B2B Future Video Marketing Marketing

3 Ways Virtual Reality Can Make Successful Marketing YOUR Reality

Using virtual reality in your B2B digital marketing plan to advertise, educate, recruit, or product preview can be the X-factor that sets your company apart.

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Programmatic: The future of ad buying for B2B
29 Jun '17

Jordan Katz

1 Comment

Advertising B2B Future Programmatic

Programmatic: The future of ad buying for B2B

Programmatic advertising is an algorithmic process of buying and selling ad space in real time, as described by one expert.

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