Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

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The California Consumer Protection Act (CCPA) Takes Effect Today

The California Consumer Protection Act (CCPA)—called off the strictest legislation of its kind ever enacted, takes effect January 1, 2020.

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Beacon Digital's Copywriter Travels to Texas to Study Audio Storytelling

Our copywriter recaps her experience at a public radio workshop and shares different ways brands can start a B2B podcast with the content they’ve already created.

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7 Reasons Why Project Managers are Critical to Agency Success

When you work with a marketing agency, why aren't you working directly with the creative types who help to build your campaign or place your media?

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Why You Need Gated *and* Ungated Content in Your Marketing Strategy

Using a mix of both gated and ungated content is a key element to a successful marketing strategy. Find out what materials your company can use for each.

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Marketing Automation Web Development

Try These 5 HubSpot CMS Features to Make the Most of Your New Website

Content management is so 2018. Make 2019 the year your HubSpot website gets the features you need to convert visitors to customers.

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Insider B2B Marketing Automation

Planning your HubSpot Inbound 2018 Agenda [GUIDE]

Planning to attend HubSpot Inbound 2018 in Boston, or just want to maximize your time at the 2018 conference? We’ve put together three sample Inbound agendas depending on your role.

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Beacon Digital Marketing Named Hubspot Platinum Partner Agency

Beacon Digital Marketing is proud to announce that it has been named a HubSpot “Platinum” Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

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Marketing Automation

Comparing Pardot vs HubSpot for Your B2B Marketing Automation Needs? Let Us Help You Decide!

Trying to decide between Pardot vs HubSpot for your marketing automation needs? We’re certified consultants with years of experience implementing both. Here’s eight reasons why we usually prefer HubSpot for your B2B business.

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Marketing Automation

Here’s What Digital Marketers Need to Do Now to Comply with GDPR, the EU’s New Data Protection Law

The GDPR is detailing much stricter regulations for the ways you collect email addresses and how you use them once they are collected. Make sure you're ready.

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