Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Strategy Insider Content Marketing SEO

What Is Pillar Content and Can It Really Get Me on the First Page of Google?

So you want to be at the top of a Google search? Welcome to our pillar content on pillar content and why it makes a difference for attracting more traffic to your site.

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Strategy SEO Future

How Voice Search Will Influence Your B2B SEO Strategy

After mining mountains of research on the subject, we bring to you core takeaways about the future of voice SEO for B2B companies by going straight to the source with some (anything-but-alternative) facts.

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Strategy Marketing Automation B2B

Inbound Success: How this Cybersecurity Company Increased Opportunities by 900%

As a relatively new business that has only just begun its U.S. expansion, Elliptic found itself without a dedicated marketing team. They needed a partner to translate their brand identity into the digital realm. They turned to Beacon Digital Marketing for guidance and support.

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Social Media Paid Social Strategy

Why Facebook and Instagram Engagement Metrics Don’t Matter

It may seem like using social media engagement metrics are the best way to measure business success on Facebook and Instagram. But we’re here to let you in on a secret: engagements don’t matter. Here’s four reasons why and what you should be measuring instead.

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ABM Programmatic Strategy

5 Digital Marketing Tactics to Support Your ABM Sales Strategy

B2B companies often use an account-based marketing (ABM) approach to prioritize sales efforts. But inbound marketing isn't dead. Here's why.

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B2B Strategy

Should I Hire a Digital Marketing Agency for my B2B Business?

Four business scenarios that will help you determine when and if it's the right time to hire a B2B Digital Marketing Agency.

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