Account-Based Marketing (ABM)
We specialize in creating integrated B2B marketing programs with an ABM approach.
Most of our clients have a narrow or well-defined set of companies that are a good fit for their product or service, which allows us to help in the following ways:
While account based marketing seeks to proactively identify businesses who are the best fit for your product or service, inbound content marketing seeks to bring interested companies directly to your sales team by developing content and resources tailored to their needs. They are not mutually exclusive and can certainly be executed together.
Account-based marketing is a great approach if your company has a limited universe of potential clients or customers and it’s easy to identify them. For example, if you know that your services are only affordable for Fortune 50 companies based in the United States, then your list of target companies is quite small. It makes sense for your sales team to focus their efforts on building relationships with the small set of identified prospects.
Inbound marketing is ideal when the number of prospective clients is large, and it’s not feasible to easily narrow down which companies are most likely to be interested in your product or services.
However, many companies fall somewhere in between these two extremes, where actually both strategies can be leveraged together to have the maximum impact. At Beacon Digital, our clients are often pursuing both approaches.
Our typical engagements involve a strategy session from which we produce an implementation plan for your review and approval. Based on the specific components where we are able to assist you, we’ll craft a custom service package to meet the challenge.
We support and/or implement and integrate a variety of technology tools to support your ABM program, including: HubSpot, Salesforce, Marketo, Drift, ZoomInfo/DiscoverOrg, Sendoso, Linkedin, Zoom Webinars, meeting tools and more.
Just fill out the form above and we can create a custom quote for your ABM campaigns!