Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Nicole Spewak

Nicole is a copywriter and digital marketing associate at Beacon Digital. She writes blog posts, white papers, social media content, and website copy with a professional voice. She has a publishing background and enjoys translating highly technical content into something readable!

Recent Posts

Elevate Your 2020 B2B Email Marketing Strategy: 5 Trends to Watch

Planning your B2B email marketing strategy for 2020? Take a close look at the top trends that will elevate your B2B campaigns in the year ahead.

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brand strategy Strategy & Analysis

Finding Your B2B Company's Voice and Tone

Your voice and tone guidelines reveal your brand’s distinct personality by defining who you are and how you will differentiate yourself in a crowded market.

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Getting Started with B2B Influencer Marketing

Influencer marketing is one of today’s hottest strategies. Learn how B2B companies are building trust and credibility with potential buyers.

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Elevate Your 2020 B2B Marketing Strategy with These 5 Tips

Planning your B2B marketing strategies for 2020? Take a look at the top trends that will elevate your B2B campaigns in the year ahead.

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Content Marketing Lead Generation

Content Marketing: Need to Know Stats & Facts [Infographic]

Marketing is impossible without great content. Let's find out how content marketers reach their audience, where they're investiging to do it, and what they're most concerned about.

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B2B Social Media Paid Social Content Marketing Blog PR Email Paid Search

Your Go-To Guide for B2B Content Promotion

Creating excellent, high-quality content is a path to great marketing strides, but there is no reason not to help that content reach people.

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Insider Strategy SEO Content Marketing

What Is Pillar Content and Can It Really Get Me on the First Page of Google?

So you want to be at the top of a Google search? Welcome to our pillar content on pillar content and why it makes a difference for attracting more traffic to your site.

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How to Create a B2B Content Marketing Strategy that Gets Results

Ready to give your content a boost? These five tips will take your B2B content marketing strategy to the next level.

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Inbound Marketing Examples to Inspire Your Next Marketing Campaign

Inbound marketing strategy is all about creating content your audience really wants. Inspire your inbound marketing with examples from top B2B and B2C brands.

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Recent Posts