Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Nicole Spewak

Nicole is a copywriter and digital marketing associate at Beacon Digital. She writes blog posts, white papers, social media content, and website copy with a professional voice. She has a publishing background and enjoys translating highly technical content into something readable!

Recent Posts

Advertising Marketing Cyber Security

8 Standout Cyber Security Ads and Why We Like Them

These cyber security ads are great examples of how powerful marketing can get right to the heart of solving your customers' problems.

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Remote Events Virtual Events

Virtual Events: The Why, When, and How of Hosting Your Own

Virtual events have rapidly gained popularity in the last few months. Let's look at how you can use them to connect with clients and educate viewers.

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Creating Engaging B2B Product & Services Pages that Convert

The best B2B product and service pages include several key features. Here are examples of how to elevate your site. Learn more.

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Elevate Your 2020 B2B Email Marketing Strategy: 5 Trends to Watch

Planning your B2B email marketing strategy for 2020? Take a close look at the top trends that will elevate your B2B campaigns in the year ahead.

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brand strategy Strategy & Analysis

Finding Your B2B Company's Voice and Tone

Your voice and tone guidelines reveal your brand’s distinct personality by defining who you are and how you will differentiate yourself in a crowded market.

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Getting Started with B2B Influencer Marketing

Influencer marketing is one of today’s hottest strategies. Learn how B2B companies are building trust and credibility with potential buyers.

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Elevate Your 2020 B2B Marketing Strategy with These 5 Tips

Planning your B2B marketing strategies for 2020? Take a look at the top trends that will elevate your B2B campaigns in the year ahead.

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Content Marketing Lead Generation

Content Marketing: Need to Know Stats & Facts [Infographic]

Marketing is impossible without great content. Let's find out how content marketers reach their audience, where they're investiging to do it, and what they're most concerned about.

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Advertising Strategy B2B Marketing

5 Ways to Keep Your Ad Copy Effective

These 5 tips can help you keep your ad copy effective, and overcome that pesky thing called writer's block.

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Advertising Strategy B2B Future Video Marketing Marketing

3 Ways Virtual Reality Can Make Successful Marketing YOUR Reality

Using virtual reality in your B2B digital marketing plan to advertise, educate, recruit, or product preview can be the X-factor that sets your company apart.

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Recent Posts