Observation Deck

Our team spots the latest digital marketing trends and provides insight into what’s happening on the ground.

Nicole Spewak

Nicole is a copywriter and digital marketing associate at Beacon Digital. She writes blog posts, white papers, social media content, and website copy with a professional voice. She has a publishing background and enjoys translating highly technical content into something readable!

Recent Posts

Marketing Automation Journalism Gated Content

Turning Away Free Press? How to Separate Journalists from B2B Leads

The downside of gated content is that it deters journalists from citing you as an expert resource or promoting your products. It's time to change that.

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Elevate Your 2020 B2B Email Marketing Strategy: 5 Trends to Watch

Planning your B2B email marketing strategy for 2020? Take a close look at the top trends that will elevate your B2B campaigns in the year ahead.

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brand strategy Strategy & Analysis

Finding Your B2B Company's Voice and Tone

Your voice and tone guidelines reveal your brand’s distinct personality by defining who you are and how you will differentiate yourself in a crowded market.

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Getting Started with B2B Influencer Marketing

Influencer marketing is one of today’s hottest strategies. Learn how B2B companies are building trust and credibility with potential buyers.

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Elevate Your 2020 B2B Marketing Strategy with These 5 Tips

Planning your B2B marketing strategies for 2020? Take a look at the top trends that will elevate your B2B campaigns in the year ahead.

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Content Marketing Lead Generation

Content Marketing: Need to Know Stats & Facts [Infographic]

Marketing is impossible without great content. Let's find out how content marketers reach their audience, where they're investiging to do it, and what they're most concerned about.

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Advertising Strategy B2B Marketing

5 Ways to Keep Your Ad Copy Effective

These 5 tips can help you keep your ad copy effective, and overcome that pesky thing called writer's block.

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Advertising Strategy B2B Future Video Marketing Marketing

3 Ways Virtual Reality Can Make Successful Marketing YOUR Reality

Using virtual reality in your B2B digital marketing plan to advertise, educate, recruit, or product preview can be the X-factor that sets your company apart.

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Social Media Events Marketing

Use Social Media to Amplify Your Events With These 5 Tips

Businesses know that face-to-face interactions remain a central force in effective marketing. However, in 2019 businesses need to hone in on social media marketing as well if they want to amplify their events.

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B2B Social Media Paid Social Content Marketing Blog PR Email Paid Search

Your Go-To Guide for B2B Content Promotion

Creating excellent, high-quality content is a path to great marketing strides, but there is no reason not to help that content reach people.

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