Chief Growth Officer

Cathy Johnson

What She Does Best

As the Chief Growth Officer at Beacon Digital, Cathy is the architect of transformative growth strategies, steering the firm's trajectory towards new pinnacles of success. Leveraging her extensive background in marketing, events, and public relations, she expertly guides teams in creating resonant narratives that strategically connect clients with their target audiences. Cathy is the dynamo behind Beacon Digital's standout initiatives in the risk management, security, and investigations sectors.

For two decades, Cathy has held pivotal roles in laying the groundwork and expanding marketing and communication wings for notable firms. Her tenure includes senior leadership roles in globally recognized risk management organizations both in DC and London, such as TDI, Stroz Friedberg, Kroll, and Control Risks.

Beyond her professional laurels, Cathy is deeply rooted in community service and mentorship. She actively serves as a mentor and advisor with the American Marketing Association in Washington, D.C. Additionally, she champions women's roles in security, chairing the Women in Security Engagement Subcommittee with the Overseas Security Advisory Council (OSAC).

Origin Story

Before ascending to marketing and communications prominence in the risk management realm, Cathy's voice was a familiar echo on the radio. With a history as a Creative Services Director, and later as a News Director and On-air Personality, she brought life to the airwaves, serenading listeners with smooth jazz and classic rock tunes. This broadcasting foundation not only honed her adeptness in communication but imbibed in her a flair for audience engagement.

Cathy’s academic and professional journey is a testament to her commitment to lifelong learning. She secured her BA in Radio/Television Communications from the University of Central Florida and later pursued a Master of Professional Studies in Integrated Marketing Communications from Georgetown University School of Continuing Studies. Her insatiable thirst for knowledge didn't end there. Recently, she enriched her professional prowess by completing the 'Leading Professional Services Firms' program at Harvard Business School Executive Education. Furthermore, her expertise is augmented with certifications in Google Analytics, Inbound Marketing, and SEO.

In every role, whether guiding Beacon Digital's strategic initiatives or mentoring the next wave of marketing mavens, Cathy’s profound expertise and dedication remain undeniably evident.

When she’s not in the office, you’ll find Cathy at a concert. She believes concert tickets are a basic need (Cathy goes to a lot of concerts–all genres, but lots of pop, hair bands and classic rock).

Certifications
  • Google, Analytics
  • HubSpot, Certified Inbound Marketing Consultant
Top Skills
  • Digital Strategy
  • Marketing Strategy
Little Known Facts

Super-slow runner (completed the 2022 Army Ten-Miler 53 seconds before the official cutoff). Used to be in radio (smooth jazz and classic rock formats). Earned a Master’s degree almost 25 years after my Bachelor’s.

Articles by the Beacon Digital Marketing team