Anyone who has ever rowed a canoe with a partner can tell you it’s not as easy as it looks. Account Director Loni Jacobsen prides herself in making sure the team shepherding client projects are all rowing in the same direction, no matter which way the current pulls.
Loni’s 15-year career in marketing includes serving as an Agency Director and Director of Marketing at Macro Technologies, where she used inbound marketing to increase SQLs and revenue and developed the go-to-market strategy for all product launches and offers.
Loni holds a B.A. in Mass Communications and Journalism from Minnesota State, and her practical and kind Midwestern sensibility extends into how she leads clients and her internal team at Beacon with perspective and prioritizing mental health. Her celebrity doppelganger is Tina Fey, and she brings that sense of fun and playfulness to her work life as well.
When she’s not at the office, you’ll find Loni:
- Spending time with her family in the great outdoors
- Visiting her favorite place on earth, Boundary Waters Canoe Wilderness
- Practicing yoga
- Advocating for mental health as a NAMI volunteer
- Google, Adwords Search
- HubSpot, Client Management
- HubSpot, Delivering Client Success
- Account Management
- Client Management
- Marketing Strategy
- Inbound Marketing
Little Known Facts
Played women’s rugby as scrum half all four years of college at MSU, Mankato. Is an avid volunteer for NAMI National and mental health advocacy. Seriously loves 80s classic rock and pop.