What She Does Best
Anyone who has ever rowed a canoe with a partner can tell you it’s not as easy as it looks. VP of Accounts, Loni Jacobsen prides herself in making sure the team shepherding client projects are all rowing in the same direction, no matter which way the current pulls. Her top skills include Team Management, Client Management, Marketing Strategy, Inbound Marketing, and Mentorship. Loni is also a part of the AMI Key Executive Group, contributing her expertise and leadership skills to the collective.
With over 15 years of experience in the marketing industry, Loni has honed her skills in various roles, including serving as an Agency Director and Director of Marketing at Marco Technologies. During her tenure, she leveraged inbound marketing strategies to significantly increase SQLs and revenue, and was instrumental in developing the go-to-market strategy for all product launches and offers.
Loni holds a B.A. in Mass Communications and Journalism from Minnesota State, and her practical and kind Midwestern sensibility extends into how she leads clients and her internal team at Beacon with perspective and prioritizing mental health.
When she's not steering the Beacon ship, Loni enjoys:
- Exploring the great outdoors with her family
- Visiting her favorite place on earth, the Boundary Waters Canoe Wilderness
- Practicing yoga
- Volunteering for NAMI and advocating for mental health
- Google, Adwords Search
- HubSpot, Client Management
- HubSpot, Delivering Client Success
- Account Management
- Client Management
- Marketing Strategy
- Inbound Marketing
Little Known Facts
She played women's rugby as a scrum half during her college years at MSU, Mankato. She is a passionate volunteer for NAMI National and a strong advocate for mental health. She has a serious love for 80s classic rock and pop.