Meet Your Team of B2B Online Marketing Experts

You have a vision — we make it a reality.

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WHITNEY PARKER Mitchell
CEO + FOUNDER

Whitney is a highly sought-after B2B online marketing expert with more than 12 years of experience leading marketing and communications teams in a variety of organizations, including nonprofits, small businesses, tech startups and large global corporations. She’s helped dozens of brands gain greater recognition for their causes and products in the digital world.

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samantha carmer

SAMANTHA CARMER
DIRECTOR, CLIENT SUCCESS

Samantha comes from a diverse marketing background specializing in robotics, education and mobile applications. Most recently she was director of digital marketing for another large advertising agency.

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megan dunne

MEGAN DUNNE
DIRECTOR, CONTENT STRATEGY

Megan creates content and messaging strategy and writes copy that resonates with our clients’ target audiences. She specializes in writing for digital, social and emerging tech platforms, with proven success creating content for large scale social campaigns. Most recently Megan was a Senior Copywriter at VaynerMedia in NYC where she supported some of the agency’s major B2B accounts.

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dennis edson

DENNIS EDSON
SENIOR WEB DEVELOPER

Dennis is a skilled programmer and web developer, with a hidden talent for photography. His creative side allows for a rare attention to detail for the pixel perfect creation of web sites for Beacon Digital clients.

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jordan katz

JORDAN KATZ
SR. MANAGER, PAID MEDIA

Jordan helps businesses of all sizes get more leads, generate sales and reach their target customers online. Jordan has an extensive background in both organic and paid social, most recently working with Estee Lauder Companies to execute strategic paid social campaigns for their portfolio of brands.

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braden smith

BRADEN SMITH
OPERATIONS MANAGER

Braden ensures our clients and consultants are happy! Braden has a law degree from Pace University and pursued a PhD in political science at Syracuse University.

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liz filardi

LIZ FILARDI
DIRECTOR, WEB PRODUCTION

Liz focuses on delivering web services that meet the needs of clients and their customers. She has ten years of experience producing websites and applications across a range of verticals including museums, education, health, and entertainment. 

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ashley mcguckin

ASHLEY MCGUCKIN
SR. GRAPHIC DESIGNER + CLIENT ADVISOR

Ashley is a communication and graphic designer and a master organizer with an eye for detail. She creates everything from print and brand identity design to website and social advertisements — all with a smile.


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nicole spewak

NICOLE SPEWAK
COPYWRITER + DIGITAL MARKETING ASSOCIATE

Nicole works on Beacon Digital's content team, writing blog posts, developing email nurture campaigns and running organic social channels to promote content strategies. She is a skilled professional proofreader and enjoys reading and writing on a wide range of topics. 

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Denise Hrivnak

Denise Hrivnak
SR. MANAGER, CLIENT SUCCESS

Denise is a senior client success manager with an exceptional ability to motivate clients and drive innovative digital projects. She has cultivated substantial experience in the areas of digital advertising and programmatic ad serving.

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john reinesch

JOHN REINESCH
SR. MANAGER, SEARCH & ANALYTICS

John is a search engine specialist focused on gaining greater visibility in search results for Beacon Digital clients. His expertise includes SEO campaigns, PPC, Google Analytics, keyword research, technical website auditing, paid social media optimization, web analytics implementation and conversion tracking.

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Specialists
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CAROLYN BACCARO
COPYWRITER + CONTENT MANAGER

Carolyn Baccaro is digital copywriter and content manager with a Master’s Degree in Professional Writing from Western Connecticut State University. Throughout her career in New York’s advertising world, she’s written and planned content for brands like Google, American Express, P&G, and a wide array of tech startups and financial companies. 

Patti Devine

PATTI DEVINE
CLIENT SUCCESS CONSULTANT

From strategy and planning to implementation and evaluation, Patti creates marketing programs that increase audience and engagement and generate a positive ROI. Her 25-year career in marketing has spanned traditional and digital and she has extensive experience in programmatic ad buying for major publishers in New York. She guest lecturers for CUNY-Baruch, Fordham and NYU.

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jannette pazer
SEO SPECIALIST

Jannette is a senior digital marketing strategist with a focus on search engine optimization (SEO), social media marketing (SMM) and social media advertising. She has marketing agency experience driving leads, website traffic and social media engagement with clients of all sizes and over 20 years experience in program and project management.

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alexandra cappuccilli
GRAPHIC DESIGNER

Alexandra creates brand collateral for our clients to promote a consistent brand appearance, including brochures, booth designs, business cards, ebooks, images, and more. Alex also helps with Beacon's internal brand assets for blog posts and content downloads.